A 2022 State of Content Marketing report by SEMrush revealed that 40% of brands surveyed say they outsource copywriting. If you fall in the 60% and want to improve your copywriting skills, we’re here to help.
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Web copy can make
Many of us can recall a time in high school when we were sitting in math class and thinking, “When am I ever going to use this stuff in the real world?” And then we suddenly find ourselves in the
The ongoing COVID-19 pandemic has pushed the global community into a worldwide standstill.
Infographic courtesy of DigitalMarketingPhillipines
The post Marketing in the Age of Pandemic appeared first on SiteProNews.
When I started HubSpot, I was a trained engineer with little writing experience. In the early days of the company, I could not create software. Instead, I spent a lot of time writing articles for our Marketing Blog.
As a marketer, you’re busy. And, even though you probably already know that automating tasks and workflows can free up a lot of time, it takes a lot of focus to set up, right?
Well, not necessarily.
With all of
Marketing requires money right? You may feel that because your budget is limited, so is your ability to promote your company, product or service.
While advertising on a limited budget is challenging, it is not impossible.
And in fact, when
Whether you’re working with an online business or a brick-and-mortar bolstered by an online presence, one question is destined to come up: how many visitors should your site get?
Some tracking software makes it easy to gather metrics, but what
Even if you’ve only seen a few posts on Instagram or TikTok, you will have likely come across the phrase ‘link in bio’. It pops up everywhere, from your favorite brand’s product posts to the latest snap from that #CottageCore
Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. But for many marketers out there, the tough part about A/B testing is often finding the right test to
My social media feeds are made up of 90% memes.
They’re usually posted by people I follow but every once in a while, a brand will post a meme and add their own spin on it. When it’s done right,
After spending hours creating an email marketing campaign, the last thing you want to do is get blocked by your recipients’ spam filters. Luckily, by avoiding common email spam trigger words, you can successfully prevent your emails from getting
The enterprise sales cycle is typically measured in months, if not years. Products and services are often complex, and when you’re helping companies automate their vendor payments like I am, you’ll end up working through some process changes. Quite often,
If your goal is to make money on YouTube, hitting subscriber milestones is critical. For instance, you need at least 1,000 subscribers to become a YouTube Partner and start earning ad revenue. And the more subscribers you have,
You know you’re a marketer when you’re sitting in traffic on the highway, it’s completely bumper to bumper, and all you can think about is “Why can’t I drive traffic to my website like this?”
If you’ve struggled with driving
