TOFU (Page 3)

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The average office worker sends 40 emails per day. That’s 40 opportunities to market yourself and your business in those individual emails you send, every single day.

A lot of people treat their email signatures like an afterthought, which makes for a real missed opportunity. Those signatures are a chance for you to make it clear who you are, make it easy for people to reach you, and give people a place to go to find out more — either about you, about your business, or about something you’re working on.

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A great business pitch is among the first of many hurdles an entrepreneur must jump to get their company off the ground.

While it’s not necessarily an indicator of future success, it’s a critical moment for any business. A great pitch can bring valuable partnerships to the table — partnerships that come with even more valuable financial incentives.

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There’s no doubt that Photoshop is an incredibly powerful tool for marketers. Photoshop has thousands of features, tools, settings, and shortcuts that have drastically changed and shaped graphic design and photo editing over the last few decades.

With the sophistication of today’s design capabilities, however, comes the hassle of learning and staying up-to-date on Photoshop’s features.

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For most of us, the struggle to be productive when we want to be and when we are expected to be can seem endless. 

There’s no one-size-fits-all approach to being productive, and there certainly isn’t a finish that guarantees we’ll get it right every time. Productivity is something we’ll have to continue working on for the rest of our lives.

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When it comes to Excel, here’s a good rule of thumb: If you start to do something manually, it probably means there is an easier way to do it. Whether you are trying to remove duplicates, do simple calculations, or sort your data, you can almost always find a workaround that’ll help you get it done with just a click (or two) of a button. 

But if you’re not a power user, it’s easy to overlook these shortcuts.

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There’s no denying that Adobe Photoshop is a powerful photo editing tool, with loads of built-in features and effects. In fact, if you’re a marketer with little (or zero) photography or graphic design experience, Photoshop can sometimes feel a bit overwhelming.

Oppositely, however, if you’ve spent years learning the ins and outs of Photoshop, you might now be arriving at a point where you feel like you’ve exhausted all of Photoshop’s built-in benefits.

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For most people, adding a caption, emoji, or even a cool filter to a Snapchat before shipping it is enough to satisfy their creative needs. And that’s perfectly fine. There are plenty of people and brands doing really cool things on Snapchat without going all “Van Gogh” on their pictures and videos.

… But there are also people who prefer to go that extra mile when it comes to dressing up their Snaps.

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These days, teams of all shapes and sizes — from NASA to charity: water — are using the real-time messaging app Slack as a tool for communication and collaboration.

Over the past few years, it’s become a robust platform thanks to all of the fun and useful integrations folks have built on top of it. Nowadays, there’s a whole lot of really cool stuff you can do in Slack, from polling your teammates, to tracking bugs, to adding GIFs to your conversations.

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While it might not be as powerful as the industry standard, Microsoft Excel, Google’s online spreadsheet tool, Google Sheets, provides several other advantages. From offering more collaboration capabilities, to having a more attractive price point (re: free), it’s no wonder that more and more marketers are turning to Google Sheets for their reporting.

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Let me make one thing clear: This is not a post about how you should spend your weekends working yourself to the bone.

“Productivity” has a much wider definition than many of us give it credit for. We tend to equate productivity with doing things, rather than with taking time to think, reflect, and rest.

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Imagine breezing through a lengthy business report in mere seconds, or tackling War and Peace in a single afternoon. For many of us, such feats sound like they belong squarely in the realm of science fiction. But to others, “speed reading” is quite real, and can be improved through practice and proper technique.

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Some days, you just feel … blah.

It happens to all of us. It can be short-term, like when we’re exhausted or bored, or we’re embarking on a new project but have no idea where to start. Other times, it’s a little more long-term, like when we feel like we’re tapped out of good ideas, or stuck in our careers.

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