The warm welcome that your landing page provides is the jumpstart to your visitor’s interactions with the rest of your site and your organization. Establish a few precise goals for your landing page, and then take action to publish the elements necessary to accomplish themContinue Reading
While many landing pages look different and use a variety of interesting strategies to pull in audiences, they all serve one major purpose. These pages get website visitors to convert to the next stage in the buyer’s journey. Rather than serving as a basic advertisement that shows a customer aContinue Reading
When it comes to turning web visitors into leads, 68% of B2B CEO’s use strategic landing pages as part of their strategy. A strong landing page usually offers your website’s visitors a resource, such as a piece of content, in exchange for contact information. Sharing or hyperlinking to the URLContinue Reading
Your pricing page is one of the most important parts of your website. It’s where all your effort in building a relationship with your customer finally leads to a sale. But I’ve seen enough badly designed pricing pages to know that some businesses simply don’t know how to sell theirContinue Reading
As an effective tool through which you can garner more leads for your business, a landing page needs to incorporate certain elements in order for it to convert better. There are various things that you need to keep in mind when creating a high-converting landing page. However, there are aContinue Reading
A few months ago, I took the stage at Digital Summit Dallas to talk about blog conversion rate optimization (CRO). The session right before mine was led by Unbounce Co-Founder Oli Gardner — a household name for those of us in the CRO industry. Needless to say, it was a tough actContinue Reading
Landing pages are an essential component of any well-crafted, effective inbound marketing strategy. Whether your goal is to generate leads, sell products, or collect data, your landing pages are where the action happens. With the growing challenge of attracting and holding people’s attention online, it’s more important than ever toContinue Reading
When you break a landing page down to its most basic level, you’re left with a few things: a catchy headline, a form, a few bullet points, and maybe a supporting visual.
These elements are often combined in a similar format, dressed up with the branding of the company, and pushed live with the hope that they’ll be enough to invite engagement.
Landing Pages are the spice of life. Or at the very least, the spice of a good online conversion. In addition to writing a great headline and having a great offer, you’ll need some great imagery to complete your landing page. After all, a picture says a thousand words.
But what if you need to get a great image and you don’t have a graphic design on hand to bang one out? Follow these tips to get the best landing page images and increase your conversions!
We’ve all been there.
You have a website, a customer acquisition team, and a really great product — but people aren’t getting on board. Or worse yet, they hop on, check things out, and jump ship.
But it doesn’t have to be this way. There are ways to turn visitors into customers — you just have to know which best practices you should start following.
Is your website ready to attract and convert mobile website visitors into leads?
According to Adobe, companies with mobile-optimized sites triple their chances of increasing mobile conversation rate to 5% or above.
You’ve spent a lot of energy (and budget) getting targeted traffic to your website.
Unfortunately, those visitors aren’t doing what you want them to do when they get there.
But why?
You’ve written some really compelling copy for your website. Your product images are polished. Your overall site design is professional. And thanks to marketing initiatives like these ones, you’re getting traffic to your site.
So why is it that so few of those visitors are converting into leads and customers?
Optimizing your website to generate leads is a no-brainer. But it’s not as simple as throwing a “click here” button on your home page and watching the leads pour in. (Unfortunately.)
Instead, marketers and designs need to take a more strategic approach. In this post, we’ll go over some quick ways you can optimize your website for lead generation that actually work.
