The warm welcome that your landing page provides is the jumpstart to your visitor’s interactions with the rest of your site and your organization. Establish a few precise goals for your landing page, and then take action to publish the elements necessary to accomplish themContinue Reading
While many landing pages look different and use a variety of interesting strategies to pull in audiences, they all serve one major purpose. These pages get website visitors to convert to the next stage in the buyer’s journey. Rather than serving as a basic advertisement that shows a customer aContinue Reading
When it comes to turning web visitors into leads, 68% of B2B CEO’s use strategic landing pages as part of their strategy. A strong landing page usually offers your website’s visitors a resource, such as a piece of content, in exchange for contact information. Sharing or hyperlinking to the URLContinue Reading
Your pricing page is one of the most important parts of your website. It’s where all your effort in building a relationship with your customer finally leads to a sale. But I’ve seen enough badly designed pricing pages to know that some businesses simply don’t know how to sell theirContinue Reading
As an effective tool through which you can garner more leads for your business, a landing page needs to incorporate certain elements in order for it to convert better. There are various things that you need to keep in mind when creating a high-converting landing page. However, there are aContinue Reading
A few months ago, I took the stage at Digital Summit Dallas to talk about blog conversion rate optimization (CRO). The session right before mine was led by Unbounce Co-Founder Oli Gardner — a household name for those of us in the CRO industry. Needless to say, it was a tough actContinue Reading
Landing pages are an essential component of any well-crafted, effective inbound marketing strategy. Whether your goal is to generate leads, sell products, or collect data, your landing pages are where the action happens. With the growing challenge of attracting and holding people’s attention online, it’s more important than ever toContinue Reading