If You’re Not Building a Bot, You’re Already Behind. [Video]
2017-10-11
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8 Genius Examples of Empathetic Content Marketing in Action
2017-10-10
Successful content marketing is about creating a connection between your audience and your brand. This doesn’t mean just throwing content at your audience. It means truly valued creating content — content that serves needs and addresses the biggest pain points. And this type of content is much easier to createContinue Reading
Intrinsic and Extrinsic Motivation: What’s the Difference?
2017-10-10
We all have different reasons for getting up every morning and doing what we do every day. So why is it that, on some days, it can feel harder than others to get up when your alarm goes off, do your workout, crush a work or school assignment, or makeContinue Reading
30 of the Funniest Tweets About Social Media We’ve Ever Seen
2017-10-09
There are a lot of things to be negative about on the internet today. And between cyberbullying on Twitter, fake news on Facebook, and too many weight loss tea ads on Instagram, it’s easy to feel jaded about social media in particular. In fact, we surveyed more than 3,000 peopleContinue Reading
How to Write Catchy Email Subject Lines: 17 Tips
2017-10-09
No matter what they say, people do judge emails by their subject lines. In fact, 47% of email recipients decide whether or not to open an email based on subject line alone. That’s why it’s so important to craft subject lines that are compelling enough to get people to clickContinue Reading
Want to Be a Better Marketer? You Should Be Keeping Up With The Kardashians [Video]
2017-10-06
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We Need to Talk About Uber.
2017-10-06
Y’all. I don’t even know where to begin. Have you ever had one of those weeks, or maybe even long weekends, when you genuinely disconnect from or simply don’t have as much time to pay attention to tech news? But then, you come back from that brief reprieve, only forContinue Reading
127 Facts You Probably Didn’t Know About Video Marketing [Infographic]
2017-10-06
Do you remember when the music video for “Gangnam Style” was everywhere? Seriously, it felt like everywhere on the internet, TV, and radio, you could find Psy dancing to the infectious hit song. What you might not remember about “Gangnam Style” is that it was record-setting: Back in 2012, it wasContinue Reading
How to Hire the Best-Fit Freelancer for Your Next Project
2017-10-04
So you’re ready to start looking for a skilled freelancer to help your project (and productivity) take off? Whether you’re engaging a freelancer for a small project or looking to bring them on for a longer engagement, here’s what you need to consider to find and hire the best freelancerContinue Reading
Why We’re Starting a New Podcast That Has (Almost) Nothing To Do With Our Company
2017-10-04
There are more podcasts available today than anyone could possibly consume. More than 10 billion episodes were downloaded on Apple devices alone in the last year. These days it seems the only thing as plentiful as podcasts are podcast producers complaining about how hard it is to get theirs discovered.Continue Reading
All the Cool New Products (and Massive Shade) You Missed at the #MadebyGoogle Event
2017-10-04
As a rule, San Francisco is beautiful in October. Yesterday was no exception. Outside of the famed SF Jazz venue, it was sunny, with a just-right amount of crispiness in the air. But inside the venue, there was shade — lots and lots of shade. The event had many names,Continue Reading
The Charles Bukowski Guide to Effective Copywriting: 5 Tips
2017-10-03
Charles Bukowski wasn’t a copywriter, but he was a prolific writer of poetry and short stories. In the first half of his life, he mailed thousands of drafts to potential publishers.Continue Reading
The 14 Coolest Beer Label Designs You’ve Ever Seen
2017-10-03
While it’s certainly important for a beer to taste good, there’s no denying that packaging has a big influence on people’s buying decisions. Ten years ago, a lot of breweries found they could get away with soliciting a friend to design their beer packaging. Not anymore. With so many beersContinue Reading
22 Brand Style Guide Examples for Visual Inspiration
2017-10-02
When it comes to building a memorable brand, it’s all about consistency. When you’re shopping for your favorite cereal or coffee at the grocery store, you want to be able to spot it from a mile away. The best brands stick in our brains because their presence is defined byContinue Reading