This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post.
Imagine that a couple of your friends convince you to give speed dating a try.
“It’ll be fun,” they insist.
The next …
Struggling to earn the trust of potential new customers?
Before you can expect them to open up their wallets, you need to start the sales process by demonstrating your ability to deliver on what your product or service promises.
Sure, …
Unsatisfied by his current job, Tom Dickson found himself with three things: the need for a change, a passion for bread making, and a $10 vacuum motor.
In search of a way to combine them, Dickson started his own blender company, Blendtec. Unfortunately, …
Restaurant Owner Roy. Caregiver Katie. Landscaper Larry. Do you know who your business’s buyer personas are? And exactly how much do you know about them?
Buyer personas (sometimes referred to as marketing personas) are fictional, generalized representations of your ideal customers. Personas
Do you know how your content marketing team stacks up? It’s incredibly useful to have an idea of what other content marketers are up to and how they’re doing. Not only will it give you a feel for the performance level other content teams are …
Wouldn’t it be great if creating infographics was as simple as writing regular ol’ text-based blog posts? Unfortunately, the reality is that making visual content like this usually takes a lot more time, effort, and let’s face it — skill …
You all know the Old Spice guy, right?
The years-old “The Man Your Man Could Smell Like” campaign was memorable for many reasons, but one of them was that it gave Old Spice a voice — voice that …
As a marketer, every day I hear something new. People are always trying to come up with the next big slogan or rhyme scheme. Due to the rigors of client demands and the drudgery of approval processes, when marketers are …
You’ve probably heard how paramount blogging is to the success of your marketing. Without it, your SEO will tank, you’ll have nothing to promote in social media, you’ll have no clout with your leads and customers, and you’ll have fewer …
These days may go down as the best of times and worst of times for the corners of the internet that are usually too shadowy for the general public.
BitTorrent, a peer-to-peer file-sharing protocol that’s been used to power hotbeds …
This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.
Read the following two sentences:
1) My session at INBOUND will make you see…
As much as we hate to admit it, sometimes the headline of your blog post can be even more important than the article itself.
Think about how many headlines you read every day while searching online or checking social media. What …
Sometimes, when I tell people that I blog for a living, they roll their eyes. “That’s so easy,” they say. “You get a paycheck for sitting on the internet all day and writing. A monkey could do your job!”
That’s …
