I’d venture to guess you get tons of emails in your inbox every day.
From coupons, to daily deal sites, to newsletters, to password resets, to your mother wanting to know when you plan to visit — it’s a lot …
Email marketing might be entering a mid-life crisis.
According to Entrepreneur, 2017 marks its 40th birthday, with 1978 cited as the year when the first marketing email was delivered. The sender, the story goes, was Gary Thuerk, an employee …
Let’s just come out with it: Email is becoming less effective for marketers. It might not be dead yet, but it’s not exactly the shiny new channel it used to be. Just think about your own inbox — how many …
You might think you spend the majority of your time at work sitting in meetings or talking on the phone, but you could be wrong.
In fact, a significant portion of your work week could be spent writing, ready, and …
Companies often list email as one of their most powerful marketing channels. With email usage worldwide projected to reach 3 billion users by 2020, businesses simply have to continue using email marketing to reach their audiences if they want to …
From the subject line to the closing, there’s a science to writing the perfect email.
Include too many pictures, and your clickthrough rate may decrease. Write too much text, and your message may overwhelm your reader — especially considering …
Are you looking for new ways to experiment with your email marketing and increase engagement and conversion?
With video in general becoming a more and more important content format for marketers, we put our heads together with the folks at …
You’ve done it. You provided valuable content to your readers and they’ve converted into leads. Now, it’s time to nurture these leads into opportunities for your sales team.
Trouble is, cutting through the inbox clutter isn’t an easy feat. And …
How successful are your ‘welcome’ emails?
On average, ‘welcome’ emails receive an unusually high open rate of 50% — making them 86% more effective than newsletters.
These emails are responsible for setting the tone and creating expectations with …
We waste a lot of time reading and responding to emails at work. So much so that many people have become obsessed with optimizing their time spent “dealing” with email — whether that’s putting limits on the number of times they …
If you’re new to the world of email marketing, you might be unfamiliar with the importance of segmenting your email lists. But it’s a big deal: According to DMA, 77% of email marketing ROI came from segmented, targeted, …
You know that you’re a true email marketer if every single one of your emails includes a call-to-action. And I’m not talking about email marketing blasts here. What I have in mind are the individual, personal email messages you …
At one point or another, we all need inspiration to do our jobs better. It doesn’t matter whether you’re a marketing veteran who has navigated through years of changing technology or a newbie fresh out of college — we all …
