We’re all familiar with traditional brainstorming as a method for producing new ideas, but there are many alternative exercises for tackling problems and developing new ideas, both individually and in a group setting.
Over the past couple of months, you may have heard some things about Facebook’s metrics.
There was talk of numbers — lots of them. Things were overestimated. Others were underestimated. People were kind of upset. But mostly, they were confused. What the heck happened? How was Facebook going to respond? And at the end of the day, what did it mean for marketers? Breathe, and don’t panic — we’re here to answer all of that.
Thanksgiving is just around the corner, which means #GivingTuesday isn’t far off. This year, it’s on November 29. If you haven’t already put together any special campaigns to promote giving or volunteering around #GivingTuesday, don’t worry. Yes, we’re getting down to the wire here, but that doesn’t mean you can’t create something around that day that will make a big impact on your annual goals.
Search engine optimization (SEO) isn’t all about focusing on keywords anymore. Search engines are getting smarter and better at understanding a searcher’s intent and how they can provide them with meaningful content.
Over the past few years, marketers have lived through everything from changes in search behavior (like the serious increase in mobile search queries) to search engine algorithm updates (like Google’s rewarding more secure websites).
Everyone loves online videos. People in every age group are shifting their viewing habits to online video and away from television. Unsurprisingly, Americans between the ages of 18 – 24 watch the least amount of television and drive online video consumption rates with their phones.
Despite changing demographics and consumer behaviors, the holiday season remains one of the more influential times of year to launch a campaign and seal it into holiday memory for years to come.
To do that, though, your brand needs to come up with something seriously innovative, engaging, and interesting — something that’ll resonate with your customers.
If you’re a marketer of any kind, this phrase is probably lurking somewhere in the back of your mind when you start a new project:
“How do we make this brand really stand out?”
I was ready to buy. My finger hovered over the “Add to Cart” button. But I still wasn’t sure.
While all the images on the site were professional and inspiring, not one of them was user-generated or showed an outfit on an average-sized human being. If I’m spending a couple hundred dollars on a dress, I want to know it will be flattering on my body (and I’m not a size zero — who is?). That conversion didn’t happen. I’m shopping elsewhere.
Even with all of the resources available for content strategy and amplification, we know there’s no magic formula for making content go viral.
And while many businesses aren’t trying to compete with celebrity gossip in the virality arena, they are looking for links and conversions to drive their goals forward. In other words, getting a lot of eyes on your content is key.
Stagnant organic traffic is the last thing you want to see when reviewing metrics, but it’s an issue that every marketer deals with at some point.
Those dips and plateaus in traffic can come from industry changes, how your audience digests content, the amount (and quality) of new content you’re producing, or how relevant your older content is.
Here’s what you definitely shouldn’t do the next time you’re stuck in traffic on your way to work: calculate just how much time you spend commuting to and from the office.
Seriously, don’t do it. The realization that you spend weeks of your life behind the wheel (or choice of public transport) could just be enough to ruin the rest of your day.
Your website is the most important tool you have for turning prospects into customers.
There are plenty of ways to increase the number of people visiting your site, but unless you convert these visitors into leads, you won’t be able to ultimately get new customers. As a result, your business won’t be able to grow at a healthy rate.
Twitter remains a keystone of any social media strategy. Used well, it can help your organization understand how potential members are finding content that interests them and attract the right kind of followers to your account.
![63 Stats & Tips to Help You Become a Better Twitter User [Infographic]](https://blog.hubspot.com/hubfs/twitter-stats-tips.jpeg?t=1478736710870)
Although Twitter’s growth rate has slowed down over the past year, it’s still one of the most popular — and powerful — social media networks around. It has 313 million active users, 79% of accounts outside of the United States.
With reach like that, businesses around the world are smart to continue using and innovating on Twitter — and adapting to the way people use it.
