“Creativity is an advertising agency’s most valuable asset, because it is the rarest.” – Jef I. Richards
Whether you are in advertising, content marketing, or any other marketing service, one of the greatest values you can bring your clients is creativity.
Facebook started as a way for college classmates to communicate, and it’s since evolved into a hub for content creation, sharing, and advertising.
Over one billion active users engage on Facebook every day, which represents a tremendous opportunity for advertisers to leverage their content in front of potential customers.
You know it’s bad when they start making parody videos about the horrors of alumni fundraising campaigns. Nothing can sap alumni energy for your school like getting donation calls again and again and again… But you need your alumni engaged to maintain your school’s relationship with them. You want them to be motivated to act on behalf of your institution and yes, donate, at the times and ways they’re able.
It’s no mystery that social media is a crucial part of any marketing strategy — regardless of industry, company size, product, or service.
We’ve all been there. Back in the day, I had to make the case for some businesses to even have a social media presence in the first place. But finally — finally! — it seems like folks are catching on. After all, 69% of marketers are using social media to build a following.
We’ve all been there … the wild goose chase of finding the perfect statistic.
You’re writing a blog post on the importance of using video in your social media strategy, for instance. As you crank through your outline, suddenly you pause. If only I had a stat to insert here.
Tracing the history of SEO is kind of like trying to trace the history of the handshake. We all know it exists, and we know it’s an important part of business. But we don’t spend a ton of time thinking about its origins — we’re mostly concerned with how we use it day-to-day.
But unlike the handshake, SEO is fairly young, and changes frequently. Quite appropriately, it appears to be a millennial — its birth is predicted to fall somewhere around 1991.
New business is simultaneously exciting and stressful for agencies.
While your team is focused on the thrill of a profitable win, they’re also stressed about meeting deadlines, impressing the prospect, and maintaining current client relationships. It can all be a lot to handle — and there’s no room for legal mistakes.
As marketers, we know that the term “mobile optimization” can sometimes seem like just another hot button term these days. And the actual process of optimizing your brand’s site can be somewhat intimidating.
In hopes of making the whole process a little less daunting, we teamed up with Localytics to bring you The Marketer’s Guide to Mobile.
You nailed the pitch, closed the account, and now it’s time to roll up your sleeves and get to work. Everyone on your team is ready to dive in, and the client couldn’t be happier to have an agency bringing fresh ideas and new energy to the table.
It’s easy to think of commuting as a total waste of time. When you’re standing on the train platform or waiting at a traffic light, every minute that ticks by can seem like a minute lost from an already jam-packed day at work. But there’s good news for those of you who wish you could spend that time more productively.
Not every marketing success comes from a big campaign. When you’re a nonprofit operating under budget constraints, big campaigns aren’t always even an option. Sometimes, it’s the little tweaks that can yield a boost in results. In some cases, the tweaks correct an issue that’s been holding your website back.
When I was eight, I became stuck on a particularly tough Where’s Waldo scene. It was so difficult that I became convinced that Waldo — the character I needed to find — wasn’t in it at all. I began thinking the whole thing was a joke, full of red herrings.
And then I found him. And after that, I could never un-see him. And, strangely, whenever I saw a classmate struggling with that same difficult scene, I’d become frustrated, even angry.
While an eye-catching resume alone probably won’t land you your dream gig, it doesn’t hurt to put a little extra effort into how you present yourself on paper.
The right resume design speaks to your individual skills and personality, and can propel your application to the top of the stack. But finding the perfect design can be a major hassle — and applying for jobs is already hard enough.
I moved five times in the last year. And every single time I moved, I forgot to sign up to have my mail forwarded to my new address.
Mail forwarding is an important step in any moving process, as it ensures you don’t lose any valuable information that’s sent to you. And the same can be said for your website: If you’re moving a website from one URL to another, you need to take the necessary steps to ensure your visitors get sent to the right place.
