The following is an excerpt from our free resource, How to Create Beautiful Infographics. If you’d like to download the full guide, click here.
Chances are, if you’re reading this, you’re creating an infographic to use on social media or a marketing campaign. If you’re creating the infographic for marketing purposes, you’ve got one more step, and that’s promoting it.
Successful content marketing is about creating a connection between your audience and your brand.
This doesn’t mean just throwing content at them. It means creating content that they truly value — content that serves their needs and addresses their biggest pain points. And this type of content is much easier to create when it’s informed and driven by empathy.
In marketing, it seems like the word “brand” is used a lot — the leading brand, off-brand, personal brand … you get the picture.
But there’s often confusion around its meaning in business. What does it entail? Do I need to hire an expert? Branding is expensive, right?
![Are You a Good Boss? [Flowchart]](http://cdn2.hubspot.net/hubfs/53/are_you_a_good_boss.png)
Earlier this year, I wrote about a little thing called “imposter syndrome.” It refers to the feeling we get when, no matter how much we’ve achieved, we feel like we don’t belong or don’t deserve to be in a position of leadership.
About 70% of us will experience it at some point, especially the bosses among us. No wonder why so many of us constantly ask if we stack up. And how do you measure that, anyway?
For schools, having a great website is no longer an added bonus. Parents and students alike make decisions online, and your website has a great deal to do with that process.
Back when Sean Ellis first coined the term “growth hacking” in 2010, many marketers were skeptical about whether or not it was just a passing fad. A few years down the line, growth hacking tools, tactics, and strategies have proven hugely successful for both big name brands and unknown startups.
But what exactly is growth hacking, and how is it different from regular marketing?
Human beings consistently struggle with perfectionism — the idea that everything we do has to be right on the first try, or else we have failed.
Consciously, we know better. We realize that perfectionism causes more problems than it solves. Even so, creative professionals still have trouble putting “good enough” into practice.
I’ve always been surprised by how many ad agency executives ignore their own network of contacts. Somehow, between servicing current clients and chasing after new prospects, these valuable contacts get taken for granted.
Since 2010, Instagram has garnered more than 500 million users, 4.2 billion daily likes, and more than 95 million photos and videos posted per day. Brands who take advantage of this unique social media platform often find that the level of exposure that Instagram gives them is unprecedented.
But creating a successful, branded Instagram account requires more than just pretty images.
What do cross-country road trips, wedding speeches, and social media marketing have in common?
You could wing all three, but it’s probably better to have a plan for what direction you’re heading — especially when it comes to your social media content strategy.
Unless you’re a celebrity or a household name brand, it’s really difficult to build a substantial following on Twitter. Maybe you’ve made it to a couple thousand followers but can’t seem to bump it up any more.
Frustrating, isn’t it?
Did you ever play the telephone game as a kid?
A group of kids take turns whispering a single message to the person to their right, and by the time the message reaches the end of the line, it has usually has taken on a completely different meaning then when they began.
Visuals have a huge impact in marketing. Not only do they make content more sharable — 40 times as much — but they help us retain information. When details are paired with an image, we remember 55% more of it.
That can be pulled off with infographics — the nifty images that visually break down complex statistics. They’re customizable, sharable, and they’re easier to create than you might think.
