.jpg?t=1405437412036)
Churn (aka cancellation rate) is the percentage of customers or subscribers who cancel or select not to renew their subscriptions during a given time period.
So, for instance, if you have 5 customers cancel and you originally signed 200 customers, your churn rate would be 2.5%.
“Do you have any questions for me?”
We’ve all been on the receiving end of that question in an interview. If you’re prepared, you’ve probably got some good questions you usually cycle through.
Cartoonist and best-selling author Hugh MacLeod once said, “If you talked to people the way advertising talked to people, they’d punch you in the face.”
It may be of no surprise that fewer than 25% of U.S. consumers trust ads and marketing messages in print or online publications.
The definition of a whitepaper varies heavily from industry to industry, which can be a little confusing for marketers looking to create one for their business. The old school definition comes from politics, where it means a legislative document explaining and supporting a particular political solution.
What is the first step you take as you begin writing a blog post? Lots of people just like to start from the beginning — they stare down the blinking cursor until they’re suddenly inspired to write a clever introduction.
But that’s not always the best way to start a blog post. That cursor? It’s daunting.
Yesterday, Google’s John Muller made an announcement that broke marketers’ hearts: Google Authorship’s about to get a makeover. And it’s not the type of makeover that makes you say “ooo” and “ahh” and “how wonderful” — it’s the kind that could impact your search traffic.
Google’s getting rid of author profile pictures and Google+ circle counts on desktop and mobile search. So search results that used to look like this:
Think about all the times you’ve signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you’ve even taken a class on General Assembly.
Each one of these signups is likely a result of an effective call-to-action.
And it’s really important to guide your visitors through the buying journey using strategic calls-to-action (CTAs).
This post originally appeared on The Agency Post. To get more agency-related content, you can subscribe to The Agency Post here.
Storytelling: It’s more than just a buzzword now. The Content Strategist declared storytelling the most important job skill of the next five years.
Two years ago, I wrote a post for this blog called “10 Simply Awesome Examples of Email Marketing.”
Since then, I’ve been collecting examples of email marketing that are awesome to be used in a sequel to that post.
Today’s CMO bears almost no resemblance to a CMO from a decade ago. The job has become much more analytical and data-driven, and now requires a set of quantitative skills that most of the old-guard CMOs simply didn’t have.
You know when you’re so close to another person that they literally finish your sentences for you? Well, Google’s kinda like that person for all of us. When we have a question or are searching for information, Google tries to guess what we’re searching for before we even finish typing out our query.
I’m not gonna lie, email newsletters can be pretty bad, but that doesn’t mean all newsletters have to be that way. I’ve read some that I absolutely love. The difference between a great newsletter and a terrible newsletter is the latter tends to include the whole kitchen sink while the former cuts out the riff-raff to let the good stuff shine.
A few months back, I had written what I thought was an excellent blog post. From the first round of internal feedback it seemed it was all but ready to go, but when a second round of feedback from another interested party was provided, it ended with a sentence pretty much anyone hates to hear.
“Maybe we should rewrite this.”
You know those weeks where you feel drained, unproductive, and every little task you do seems to take forever, sucking up all of your energy? Other times, it’s the exact opposite — you feel energized and ready to take on the world.
How do we have more of the latter days and less of the former?
