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If you were trying to sell property in a run-down section of town, calling it a “construction zone” wouldn’t generate many sales. This word has so much negative baggage
I was at a conference a couple weeks ago, and one of the speakers described the “lean huddle methodology” as a way to cut down on useless, ineffective meetings so we can all spend more time doing actual work. Since I’ve railed against unproductive meetings in the past, hearing someone else celebrate the same meeting approach we use on our team every day got me all giddy.
CAN-SPAM. Some may think it’s just a canned food product, but marketers know it’s the law we adhere to when sending emails.
Some parts of this law may seem obvious, but others are actually quite confusing. And the stakes are high — you can be fined $16,000 per email if you are caught breaking it. Yikes.
The marketing landscape has undergone a powerful transformation — one that puts consumers in charge of the messaging and content that they’re receiving. The CMO’s role has never been more exciting, as they are responsible for guiding their organizations through brand new customer engagement opportunities.
Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program.
And if you’re a fellow email marketer, I’m sure you know all too well what I mean.
“What is that, and where can I learn to do it?”
That’s the first thing I thought when I first saw a site with parallax design. They’re beautiful to look at, and kind of awesome from a UX (user experience) perspective.
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Another summer week just came to a close. Can you believe it? It’s incredible how fast time is flying by.
With so much on an inbound marketer’s to-do list each week — creating content, drafting emails, fine-tuning SEO, etc. — we marketers often don’t have enough time keep up with all the important marketing news, trends, and advice.
Someone once asked me how much time I spend editing. My response?
“How much time do I spend editing or copyediting?”
The two are different, you see. But they’re commonly used interchangeably, which can cause some confusion. So here’s the basic difference:
In this fast-paced world, when we’re firing off emails, posting status updates, and sending messages a mile a minute, we’ve all pressed “send” or “delete” sooner than we’ve intended at one time or another.
From posting a photo of my “amazung view of the muntains” to sending an email prematurely, I know that feeling of regret all too well.
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You likely know Rand Fishkin as the cofounder of Moz. In addition to his pivotal role in starting and growing SEOmoz from an SEO consulting agency to the SaaS company that we all know today as just “Moz,” Fishkin has also co-authored The Art of SEO and appeared on the 40 Under 40 List and 30 Best Tech Entrepreneurs Under 30.
Whether you’re writing a how-to post for your blog, documentation for your software, or instructions on how to use your product, it’s important to make your content easy to read. Otherwise, you’ll lose your readers’ attention and they’ll never even get to the end of your post.
These tactics will help you create more helpful how-to posts that your readers will love (and hopefully even finish reading):
When you’re first starting a blog for your business, it’s easy to forget about its homepage design. You’re focused on getting posts up on the blog so you can start ranking in search. You care about placing calls-to-action in your posts. You devote time to distributing your posts on social media to help bring in some more traffic.
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Businesses continue to integrate social media into their marketing efforts at an impressive rate and many report that they have used social media to get more brand interactions, contacts, and new customers.
As companies continue to rely on social media sites to reach their business goals,
Design isn’t something that every marketer feels comfortable doing, but the reality is every one of us will need to design something at some point in our careers. Whether it’s a website, some sales collateral, or an ebook, there will be some design expertise required to finish the project.
