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The Marketing arena has Huge potential, the sheer number of business practices, tactics, tools and possibilities in Marketing are staggering, to say the least.
As someone who’s been in the industry for quite a while, I can say that learning the craft of video marketing is not an easy task. But not easy doesn’t equal to impossible. As long as you’ve got the right mentor, the right tools, and the will to dedicate hoursContinue Reading
When you’re trying to grow a following on Instagram, you depend on hashtags and engagement to expand your audience and reach. So it can feel more than a little disheartening when it suddenly seems like your content isn’t showing up anywhere. If you feel like your posts are receiving fewerContinue Reading
A year ago, I downloaded a trendy new app called TikTok. When I opened it, I was overwhelmed by a feed of hilarious looping videos and bizarre music montages made by other users. It reminded me of Vine, the looping video platform that was killed by Twitter a few yearsContinue Reading
B2B businesses are proof that any business can be successful on social media. Why? Because they’ve turned a niche industry that — admittedly — isn’t the most exciting into a playground for social content. When I think about B2B companies with a great social media presence, a lot of examplesContinue Reading
In 2017, 92% of marketers who used influencer marketing found it to be effective. Influencer marketing has grown steadily in popularity over the past few years, and for good reason — oftentimes, customers trust influencers over celebrities when choosing which products to buy, or which brands to endorse. In fact, marketersContinue Reading
What is Viral Marketing? Viral marketing is a tool that anyone can use. It is a way of getting other people to help you get your message out (to make it spread, like a virus) to even more people—to hundreds, thousands, or even millions of others, so that ultimately, you canContinue Reading
Oftentimes, turning an idea for an advertising campaign into reality isn’t exactly simple. Among other things, you must get buy-in from other teams, earn approval from bosses and executives, negotiate your budget, and present a clear path for return on investment (ROI). The best way to clearly present your proposal,Continue Reading
As a video marketer, editing might be the most important part of post-production. If you can’t seamlessly weave your shots together or get your cut to hit the right frame, your video will seem unpolished and disengage your viewers. That said, if you’re operating on a shoestring budget, you mightContinue Reading
Creating fresh and original content to keep your audience requesting more can be incredibly difficult. So what do you do to produce original pieces of content that can reflect your brand’s vision as well as cement your spot in the industry? Well, the answer is simple; you can fill inContinue Reading
When you hear the word advertising, what comes to mind? Do you think of banner ads on your favorite website? Super Bowl commercials? How about the billboards along the highway or posters in the subway stations? While most of us have a pretty good idea of what advertising looks like,Continue Reading
Building a brand is not an easy task. However, digital marketing gives ample room for brands to build brand awareness in 2019. From new models of marketing and advertising to strategic solutions, read on to discover how you can build your brand awareness in 2019. Content Let’s start the articleContinue Reading
Year after year, hundreds of marketers report increased efforts and spending on their content marketing — or the intention to do so. But great content is a waste if your audience doesn’t know it exists. Content distribution is an integral, if not the most important, part of your content strategy.Continue Reading
What does strong content look like? That’s the million-dollar question. If you can create strong content for your readers, you will get back as much as you put in. Strong content brings in ROI you can’t argue with: More people reading your content from start to finish. More people actuallyContinue Reading
When you work at a small business with a limited budget, it’s not really possible to shell out $340,000 for a 30-second TV commercial, or $10,000 for an email marketing campaign. It can be frustrating when your budget dictates how many people your business can reach. Surprisingly, there are aContinue Reading
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