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The Marketing arena has Huge potential, the sheer number of business practices, tactics, tools and possibilities in Marketing are staggering, to say the least.
Whether you’re setting up a landing page for the first time or the billionth time, it’s easy to forget something. It’s just one type of page on your website, but there are lots of moving parts you need to juggle. Some of those moving parts are more important than othersContinue Reading
Remember when people used to learn about upcoming events, the latest trends, and cool new products exclusively from magazines, newspapers, and TV shows? These publications and broadcasts are where brands used to get all their earned media. But earned media has expanded beyond print and TV, and marketers can harnessContinue Reading
2% and 18 minutes. That’s the average reach of a Facebook post and life of a tweet, respectively. Crazy insignificant, right? These are networks that millions of people spend time on every single day — and they seem to offer such slim, fleeting opportunities for brands. But it doesn’t haveContinue Reading
Here’s a cliche among digital marketers: Search engine optimization (SEO) isn’t what it used to be. Here’s a true statement you don’t hear as often: Your SEO strategy for 2019 shouldn’t focus on keywords. These days, most businesses understand the basic concepts of SEO and why it’s important. However, whenContinue Reading
You might look at other businesses in your industry and wonder how they manage to have such strong brand recognition. How do they sell so much more than you do? Do they have big marketing budgets (whereas yours is tiny)? The fact is: building and maintaining strong brand visibility isContinue Reading
“Content is the king”. You have probably heard and read this phrase over 100 times on various blogs and articles. But, is every king worthy of the throne? No, a king is great only when his subjects adore him and follow him. Similarly, content is great only when the readersContinue Reading
Confession time: for most of my career, I’ve been a “helicopter marketer”. The kind of marketer who thinks they can (and SHOULD!) do everything on their own. From strategy to analytics, from writing to PR outreach, I used to do everything on my own or with a small in-house teamContinue Reading
A crucial aspect of being a great marketer is being able to measure your success. No matter which metrics you use, you want to prove to your boss (and the company) that you’re worth your salt. You deserve your budget — and maybe need more of it — and youContinue Reading
Are you confused — even intimidated — by Google Analytics? Good news: you’re not alone. GA is notoriously complicated. In fact, when I first started to delve into GA’s waters, I wondered if I’d ever truly get it. There were so many concepts to learn and reports to run. HowContinue Reading
Social media is no longer an optional marketing channel — it’s a necessary one. But that doesn’t mean results are a given. When it comes to social media, you’ll either have a lot of success interacting with your customers, or you’ll see little results — and that depends on theContinue Reading
Instagram has become the favorite social network of many — and not just for teens and Millennials. In fact, according to the Pew Research Center, 35% of online adults use Instagram — up 3% from 2016. Compare that, for example, to 24% on Twitter. Plus, folks don’t just use InstagramContinue Reading
When the housing market crashed in 2008, my Dad lost $40,000 of his pension fund and his salary froze for two years. I never knew what caused my Dad’s financial stagnation or even the Great Recession, mostly because I was 13 at the time. But after I read The BigContinue Reading
Ask nearly any American over the age of 30 “who is the King of Beers” and you’re almost guaranteed the correct answer – Budweiser. The beer conglomerate, more accurately known as Anheuser-Busch, is the largest brewer in the United States, with a 2016 market share of 45% and a globalContinue Reading
As both an employee and small business owner, I adore G Suite. I’d consider it one of the best tools I have at my disposal, mainly because it’s so easy to use and incredibly multi-functional. Whether I’m collaborating with my editor on a new HubSpot blog piece, scheduling time toContinue Reading
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