From crypto trading to defi, the most exciting areas in blockchain fintech development and innovation are attracting serious investments from all industry corners. To introduce more tools and complementary services to the ecosystem, the recipients of these capital allocations are
With nine in 10 marketers planning to use YouTube in their 2021 marketing strategy, it’s more important than ever to capture your audience’s attention. One of the best ways to do this is by creating a connection with your
Audio streaming has garnered a lot of attention recently. Chances are you’ve heard of Clubhouse, the audio streaming app used by the likes of Elon Musk and Mark Zuckerberg to do live talks (similar to live podcasts).
If you’re still
At the start of 2021, 4.66 billion or almost 60% of people in the world were internet users according to DataReportal. In 2020 alone, 319 million new users went online for the first time. Given the current world state for
Views, new visitors, returning visitors — they sound similar but these metrics are not the same. If you don’t know the difference, you could be misinterpreting your website data and making some ill-informed decisions.
We’re going to cover everything
Pinterest statistics are an essential component of marketing strategies both on and off the platform. At a glimpse, they help marketers understand Pinterest audiences and identify trending content.
Social media statistics are widely shared in marketing circles online. But not
In the SaaS industry, the most successful companies prioritize the retention of their existing customers over the acquisition of new customers. Why? Because SaaS companies charge a monthly subscription, so in order to turn a profit, they need their customers
It’s common wisdom that the internet is forever. Country superstar Brad Paisley even wrote a song about it, for goodness sakes. But Twitter, with its new Fleets feature, dares to disagree.
Rolled out to users worldwide November 2020,
One may think that competitor analysis is just for the big corporations and fortune 500 companies. But, that’s not true. Anyone new to the world of the web can feel a little lost in the beginning. Therefore, looking at your
This year, brands are increasingly bringing shopping experiences online.
But, as businesses develop online strategies, they might find that launching a fully-fledged ecommerce website is easier said than done. While many tools make this process easier than it was
A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. It lets you establish authority in your space, project legitimacy, and build
Seth Godin famously said “content marketing is the only marketing left”. This was years ago but his words, along with the even more famous “content is king”, still stand.
Content marketing doesn’t work because a few (famous) people agree
Ever felt like you’re writing for an audience of…one? Don’t worry – we’ve all been there.
While everyone says that content is still king, it’s only fair to admit that the crown only belongs to that content that’s actually read.…
Throughout all of 2017, HubSpot experienced something that had never happened before — our blog’s monthly traffic flattened. Even worse, it started to decline. So after months of stressing over the mysterious cause of our …
