I already know what you’re thinking. You saw the words content marketing and strategy together in the headline and thought, “Oh, cool, another article telling me how important it is to have and actually write down my strategy — just …
March is known for a few major holidays and events. St. Patrick’s Day, U.S. college basketball tournaments, and the start of spring, to name a few.
After this year, in the marketing world, March 2017 will also be known as …
We spend a lot of time on social media sites — globally, it’s around two hours per day. But for all of that time spent social networking, we may not always know what’s going on behind the scenes with …
The media needs content to report, and marketers need exposure for their content. Together, it seems like these two would have a pretty simple, mutually beneficial relationship, right?
Unfortunately, like most modern-day relationships, it’s never really that simple. Marketers and …
If you’re a digital marketer, it’s hard to imagine a day spent without social media, even before you arrive at your desk for work.
Think about it. We wake up and immediately check our social media accounts before even getting …
It’s the start of another year, which means you’re probably back in the office after vacation, hard at work on your New Year’s resolution. And if you’re a marketer, you may also be fine-tuning your strategic plan for success …
Getting your school found online is an ongoing battle that requires different strategies for different goals. Search engine marketing (SEM) is comprised of both search engine optimization (SEO) and pay-per-click (PPC) campaigns. You can use both these strategies to direct …
It’s no mystery that social media is a crucial part of any marketing strategy — regardless of industry, company size, product, or service.
We’ve all been there. Back in the day, I had to make the case for some businesses to even …
What do cross-country road trips, wedding speeches, and social media marketing have in common?
You could wing all three, but it’s probably better to have a plan for what direction you’re heading — especially when it comes to your social …
The superheroes in Marvel Comics’ Avengers series often join forces, commonly in some sort of shiny form-fitting clothing, to defend the weak and powerless. Whether it was Thor’s bulging biceps, Ironman’s impressive armour or the Hulk’s super strength – at …
When you wear white, do you inevitably spill something all over yourself?
I do. So when I had sushi at work last week, it wasn’t long before I was frantically yelling, “Siri, how can I get soy …
The last time I went on vacation, Facebook and Instagram announced two big product changes that I was left scrambling to catch up on when I returned.
Know the feeling? If you work in social media marketing, my guess is …
Email’s relevance and impact for nonprofit organizations continues to grow. According to the M+R Benchmark 2016 report, email lists for nonprofits grew by an average of 14% in 2015, outpacing their average churn rate of 11.4%.
The same benchmark …
Since 2006, inbound marketing has been helping businesses create more meaningful online experiences. In short: The inbound methodology focuses on pulling people toward your company and product rather than expecting them to come to you.
And in today’s highly-digital and …
