Whether you’re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan — to make sure it’s up-to-date, innovative, and strong.
After all, you’ve got …
Just when you thought you understood SEO … search changed. Again.
“Understood” is a strong word. Search engine algorithms change at such a rapid tick, it’s hard to keep up with the best strategies to optimize your blog to rank …
Customers are more inclined to engage with or purchase from brands they feel the strongest connection with. This isn’t a new development. What is new is the definition of the term “engagement” itself, or more accurately, what defines a customer’s …
Direct mail regularly gets a bad rap as an exclusively outbound-focused tactic that doesn’t keep up with the ways buyers want to consume content.
But in the right situations, direct mail could be a crucial differentiator in a world where …
Long gone are the days of the old publish-and-pray method of content distribution. And even if it ever did work — it was far from effective.
Today, planning the actual distribution of the content you’ve spent so many hours and …
It’s time we talked about how you’re using social media. That’s right, this is an intervention.
We’re concerned about what you’re doing, and more importantly what you’re not doing. Your lack of adoption of new channels. Your total disrespect of …
Video is dominating social media marketing. In fact, experts predict video will account for 80% of global internet traffic by 2019. So now is the best time to master the medium.
Thanks to easy and free video creation tools,…
I’ll admit it: I’ve always been a bit befuddled by the letters assigned to generations. In fact, I remember the day that I lamentably found out that I wasn’t a member of Generation X. I had missed the mark by …
In life, there are a few certainties: death, taxes, and Facebook.
This month, we’ve seen the competition continue to heat up between Facebook, Instagram, and Snapchat over how to create the most engaging and marketable disappearing message.
Instagram and Snapchat …
These days, the phrase “content is king” still holds true (to an extent). But the rules surrounding content production as well as our understanding of it as marketers has changed. No longer is it about having content in spades, it’s …
As marketers, capturing buyer attention is everything. Without it, we’re just throwing more content, emails, ads, and offers into the abyss. Yet, there has never been a harder time to earn buyer attention.
Thanks to advances in technology and the …
Most of us know that social media is an essential part of a brand’s marketing strategy. After all, 92% of marketers say that social media is important to their business. And yet, managing it continues to be a source …
In the world of marketing, it seems like there are always new tools, tips, tricks, and trends to discover and incorporate into your marketing strategy. How is it possible to keep up with them all?
As a marketer myself, I …
April showers bring May flowers (depending on where you live). This April also brought an onslaught of augmented reality, or AR, from a few of your favorite social media apps.
Just like last month, Facebook and Instagram continued to compete …
