At NASA, one of the world’s leading space associations, social media marketing and rocket science combine in a way that could shock even the most weathered social marketer. The organization manages more than 500 social accounts. Imagine what their analytics …
Every brand has a story, but great brands that know how to tell that story well. Whether you’re selling coffee, bookcases, or enterprise software, the reality is that the competition is higher than ever before.
Having a compelling brand story …
With over 400 million active users, brands are quickly recognizing the need to have a presence on Instagram.
But, as with any social network, the brands that are getting the most out of Instagram are the ones who are smart about …
The social landscape today looks a lot different than it did last year … or even last month. As soon as your figure out a successful strategy on one channel, another one shows up and begins to demand your attention.
Sound familiar? …
Take a look at Medium, and you’ll find a passionate community of smart people who love great content: you’ll see commenters, sharers, and writers who are seeking out a forum to share their thoughts. Founded by Twitter co-founder Evan Williams …
Back in 2011, Snapchat was synonymous with risqué teen behavior. News coverage repeatedly warned parents of the damaging effects the platform might have, and as a result, the success trajectory wasn’t looking good.
Since then, Snapchat has evolved into something …
We’ve already covered what retention marketing is, and why today’s elite ecommerce stores have already started on a retention-focused strategy. But where should you begin with your own retention strategy? Read on to learn what to do before you get …
Ever feel like your business is too “niche” to benefit from blogging?
Then consider this: 16% to 20% of searches people ask in Google have never been searched for before. No matter how unique your niche is, it’s likely that people are searching …
For most businesses, generating leads is the ultimate benefit of creating and maintaining a social media presence.
But first things first: In order to make social media an effective lead generation machine, you first need to generate a following. This …
Our Social Media Benchmark 2015 Report found that the nonprofit / education sector leads the pack in the size of their social media communities. Since everyone is on some networks already, social media is a natural platform to communicate with …
In an ever-changing digital landscape, success in business can often depend on what you do (or don’t do) in terms of marketing your company online.
From SEO to content marketing and analytics, it can be overwhelming figuring out where to …
Remember when ecommerce was the go-to tactic for increasing brand awareness, finding new customers, and boosting sales? Remember when you could just list products on your site and advertise your cheapest, stripped down offer and people would buy from you …
As a marketer, you’re probably familiar with the number crunching and data analysis that goes along with presenting a monthly report to your team. And while it’s not always the most exciting task, it’s crucial to ensure your brand continues …
There are quite a few factors that go into what makes a brand “followable” in social media. Think about it from the follower’s perspective: Why do you choose to ‘Like’ or follow certain brands on social networks like Facebook and …
