Advertising (Page 64)

Advertising brings more customers and website visitors through genuine organic traffic, and leads to lots of website hits and visitors

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Most marketers are concerned about building a strong relationship with their sales team. After all, the marketing team is supposed to generate leads and assist the sales team in closing deals for the company. To make all of that happen, these teams need to have a good relationship.

But any marketer can tell you that there can be tension between the marketing and sales teams. It could happen for many reasons — the leads number could be down, the quality of leads could be down, or there could simply be clashing team priorities (among other things).

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Sometimes, Excel seems too good to be true. All I have to do is enter a formula, and pretty much anything I’d ever need to do manually can be done automatically. Need to merge two sheets with similar data? Excel can do it. Need to do simple math? Excel can do it. Need to combine information in multiple cells? Excel can do it.

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Every marketer needs data. You need data to show your boss the value of your work. You need data to determine if a campaign is running smoothly. You need data to make decisions about what you should continue working on — and what you shouldn’t.

But that doesn’t mean every data point you can get your hands on is important to track. With only so much time in the day to measure your marketing performance, what pieces of data should you actually be monitoring? What are some of the vanity metrics that you don’t really need to track?

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In life, many people believe that more = better. More traffic, visitors, and customers? Yep, that’s better. More time in your day to do the things you love? That’s better. More collaboration between Sales and Marketing? That’s definitely better.

But in many areas of marketing, more doesn’t always mean better.

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One of our main jobs as marketers is to acquire new customers. To start acquiring them, we need to get our company name out there. Or as marketers would say, “build brand awareness.”

The tough thing about brand awareness is that it historically has been a lofty, fluffy goal that many executives don’t value … but it’s actually a crucial component of the buyer’s journey. 

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We all want to crush our goals month in and month out. Right?

But just because we want to crush our goals doesn’t mean it always happens. We’ve all had a time in our career when we didn’t achieve our company’s goals.

It happens more often than you’d think. In a recent study, we found that only 23% of people were exceeding their revenue goals.

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There are lots of metrics you can track on a regular basis. You can check your visits, leads, and customers from all of your marketing activities. You can check how much revenue you are generating. You can look to see how your calls-to-action are performing. You can see if you’re getting any inbound links to your site. And that’s just the tip of the iceberg — the to-do list can really go on and on.

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13 Bright Ideas for Running Smarter Retargeting Campaigns

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  According to retargeting platform AdRoll, only 2% of shoppers typically convert on their first visit to an online store. That’s a lot of people slipping through the cracks. What’s a marketer to do? Enter retargeting. Retargeting allows you to zero in on those 98% of visitors, giving them a second (and inContinue Reading

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With more than 1.65 billion monthly active users, Facebook is a major player in the world of social networking. Businesses looking to market using Facebook have one major tool at their disposal: the Facebook Page.

Facebook Pages were specifically engineered for businesses. They provide a public home on Facebook for a business, and they allow businesses to publish content and receive comments and feedback from fans and customers.

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Truthfully, there are tons of metrics that you can report on. You’ve got reports on the number of Twitter followers, the number of Facebook Likes, the number of visits to your website, the number of conversions, the number of leads from different campaigns or channels — just to name a few. The world is your oyster.

But that’s exactly what makes it so hard to get started — there are so many reports you can run that it’s not easy to identify the ones that are actually helpful, run them, and then act on them.

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This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

Native advertising grew up in 2014. 

Advertisers went beyond asking, “Is this a fad?” and tried to understand how to measure the success of sponsored posts and native ads. Publications considered who should write sponsored content, and even Last Week Tonight host John Oliver weighed in on the discussion.

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