Your Google Rank Doesn’t Matter Anymore
2018-02-19
For a long time, keyword rankings were a staple part of any SEO campaign. In a lot of cases they were a primary metric used to judge performance.
Go back five or six years and we had so much more …
Should You Let a Bot Manage Your Instagram Account?
2017-11-17
Doesn’t it feel like most people are falling a little too much in love with automation just because it’s faster and easier?
Sure, automation can save you time and mitigate the grind associated with repetitive tasks. But does it produce …
Copywriting 101: 6 Traits of Excellent Copy Readers Will Remember
2017-11-02
Mad Men fans everywhere remember the pivotal first scene where we learn just how talented Don Draper is at his job.
Faced with an almost-impossible copywriting task, he rose to the occasion to solve a huge problem for his client, …
How to Make the Most of a 30-Minute Phone Interview
2017-10-04
Hiring good people can be difficult, time-consuming, and costly. If you’re in a constant cycle of hiring, I don’t have to tell you about the time warp it can cause — but what about the cost?
The more interviews you …
5 Myths About Video Marketing, Debunked
2017-08-28
By now, you’ve probably heard video marketing is a powerful tool for generating leads and capturing new customers.
So why aren’t you using it yet?
For many small to medium businesses, the reluctance to adopt video comes from a fear …
12 Free Social Media and Brand Monitoring Tools We Love (and Why)
2017-08-28
Reputation is everything. And on the internet, that couldn’t be more true.
It’s important to always know what people are saying about you — whether it’s your customers, your competitors, or the press. And on any given day, it can …
How to Write a Press Release [Free 2017 Press Release Template + Example]
2017-08-11
When it comes to content, sometimes old school can be a good thing (namely, when it comes to old school rap or Throwback Thursday on Instagram). But when it comes to your company’s public relations strategy, being old school …
9 Examples of Native Ads People Actually Enjoyed Reading
2015-01-23
This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.
Native advertising grew up in 2014.
Advertisers went beyond asking, “Is this a fad?” and tried to understand how to measure …
