Search engine optimization is incredibly important for marketers. When you optimize your web pages — including your blog posts — you’re making your website more visible to people who are looking for keywords associated with your brand, product, or service …
Many blogs — including this one — end each post with a call-to-action that leads to a landing page.
But the question is … are readers noticing your blog’s CTAs?
The problem with static CTAs at the bottom of …
Here’s the truth: There’s no guarantee that anyone will actually read your writing online. You have to compel them to do that. And one way to do so is to create writing that’s effortless to consume.
Not sure where to …
Before we publish anything on the HubSpot blog, we always take a minute to optimize its URL for both our readers and search engines. It’s an SEO best practice that’s withstood Google’s many algorithm changes over the years.
While your …
Most content managers are always on the lookout for new guest bloggers — especially those struggling with internal bandwidth.
Oppositely, those dealing with a packed editorial calendar can still benefit from making room for a fresh perspective every now and …
It’s all too common for marketers to equate scaling content with simply producing more content, regardless of quality. But that approach is flawed, as it becomes increasingly difficult to achieve more visibility when your content isn’t all that great.
How can you scale your …
Trying to go viral? It seems like everyone is these days.
That’s because having a post take off can benefit your brand’s reputation tremendously — just look at how the blue and black dress (or was it white and …
When I first started editing articles for HubSpot’s Marketing Blog, I didn’t quite realize how much time each one would take.
Depending on length, topic, author, and other variables, it can take anywhere from twenty minutes to an entire afternoon to edit …
Every marketer knows that a successful inbound marketing strategy includes a blog. But not just any blog — a blog that boasts relevant, consistent content that’s optimized for both the target audience and search engines. That’s the kind of blog …
Often times, the greatest challenge marketers face when creating content isn’t the actual writing, publishing, or promoting. Instead, it’s the other related tasks — brainstorming, scheduling, and coordinating moving parts — that wind up causing us stress.
This is where tools …
I’ve done a lot of dumb things as a writer. But that’s okay. Mistakes are the best way to learn, right?
When we make a mistake once, we usually don’t make it again. And the less time we have to spend …
Whether you’re a seasoned content marketing connoisseur or you’re just getting your content marketing sea legs, it’s never a bad idea to review the basics.
From doing keyword research, to guest blogging, to sharing content across different social platforms, …
As the Content Director at an inbound marketing agency, I cringe when I visit our company’s blog and see that the most recent post was from more than a week ago. But sometimes, it just can’t be helped.
That’s …
“I’m sick of this.” “I hate this.” “Not again.” “Can’t stand it!” “I’m gonna quit.”
If you’ve ever thought — or said — those things about writing, you’re not alone. I’ve experienced those thoughts. As someone who writes a …
