The more information a business has about its customers, the better that business can sell, right? It’s why marketers work so hard to develop buyer personas and then segment contact lists a million different ways—everything is designed to reach the …
Dynamic pricing has certainly been gaining traction in the online retail space. Popular in industries like hospitality and sports entertainment, dynamic pricing has led to the retail price tag’s obsolescence in those industries. Why? Because it is a symbol of static …
With the Fed recently raising interest rates, it is clear that consumer confidence is up. Shoppers have more money in their pockets and are willing to spend it. So, trying to persuade them to purchase won’t be as much of …
With the close of the holiday season, retailers are breathing a sigh of relief. To help gear up for 2016, we’ve collected our most popular ecommerce posts from each month in 2015. Check out the top ecommerce articles from 2015 based off the …
The sheer volume of sales you experience during the holiday season could put you in a very different situation during tax season next year. There are several considerations you’ll have to keep in mind, such as an increase in revenue, …
Instagram is a platform that has demonstrated tremendous growth. In fact, the Instagram community grew to over 400 million users this past year.
Despite its impressive reach, many business owners are still overlooking its marketing potential. As a result, they’re leaving high …
Content marketing is so much more than a business blog, but many forget that little fact when trying to boost their business. When the holidays roll around, there are only so many blogs you can write, right? This is when …
It’s the most wonderful time of the year—when all of your current customers are joined by brand new buyers hoping to find something for the ones they love. This is the beauty of the holiday season, but only if …
If you look at how product pages take shape across different companies, it’s clear that they run the gamut. Some go for the direct approach, displaying an image of a product and explaining why someone should buy it. Other companies …
When it comes to discounts and coupons during the holiday season, it seems like everyone is doing it. If retail giants are knocking a big percentage off their prices, a small ecommerce company like yours must do the same to …
Would you believe that 15% of midsize businesses won’t spend any additional marketing money this holiday season? When you consider that many of the efforts made will place them up against some of the biggest names in ecommerce, it’s easy …
This holiday season, you’re probably focused on reaching new customers and reeling them in with dazzling specials. Reaching out to holiday shoppers who need your help making good decisions on purchases for others is a great way to boost your …
The holiday season.
A phrase which once elicited thoughts of decking the halls, glowing candles and lights, snow-blanketed pines, and a meal with family and friends as we patiently awaited the arrival of the bearded gift-bringer, now brings up one …
With Black Friday totals down from last year, according to a survey by Nielsen, and total sales for the day slipping more and more each year, is it safe to say that the biggest shopping day of the year is …
