18 AI-Powered Content Creation Tools to Simplify Your Workflow
2024-08-22
AI-content creation tools can help writers and marketers save time and use their skills for more strategic aspects of content creation.Continue Reading
Writing for Social Media in 2022: Tips and Tools
2022-09-23
Writing for social media is not an easy job. You work with strict character limits and tight turnarounds. You speak…Continue Reading
How Do You Turn Complex Topics into Content That’s Easy to Understand
2022-08-07
Talking about why your audience should take a trip to the Maldives is fairly easy. Barring the budget constraints, they need very little convincing. So is explaining the difference two bookcases – even if you have to go into details about manufacturing processes and materials, they already know the basics of a bookcase, so you’ve […]Continue Reading
9 Royalty-Free Music Sites to Help You Make the Perfect Video Soundtrack
2018-11-28
In video marketing, choosing the right soundtrack can be the difference between a video that grips your audience from start to finish and one that they can barely get halfway through. Play a fitting soundtrack or jingle in your video, and you can grab your audience’s attention and evoke theContinue Reading
The Ultimate Guide to Content Creation
2018-08-08
Where is the first place you go for expert advice or an answer to a burning question? My guess is Google (or your preferred search engine). You’re not alone — Google alone answers over four billion search queries everyday. When you enter a question into the search bar, those linksContinue Reading
How to Make a Meme That Will Make People Cry (With Laughter)
2018-06-12
Success Kid. Old Spice Man. Rage Comics. These days, memes are spreading like wildfire all over the internet, and clever marketers are jumping on the opportunity to use these viral pieces of content to their advantage. And honestly, who doesn’t love a good meme? They’re funny, clever, and great forContinue Reading
Do We Trust Anything Anymore? Surprising New Data From SXSW
2018-03-10
Events kicked off today for SXSW — a multi-day series of festivals and conferences in Austin, TX — with a jam-packed, star-studded lineup of interviews and panels on the convergence of interactive, film, and music. Among those sessions was the “SXSW Report on Trust: Gov’t, Tech & Media” a discussion withContinue Reading
8 Genius Examples of Empathetic Content Marketing in Action
2017-10-10
Successful content marketing is about creating a connection between your audience and your brand. This doesn’t mean just throwing content at your audience. It means truly valued creating content — content that serves needs and addresses the biggest pain points. And this type of content is much easier to createContinue Reading
How to Create Compelling Content as an Amateur Writer: 7 Frameworks to Try
2017-08-11
Just over a year ago, my business partner and I bet the future and success of our company on content marketing. We dismissed our sales team and put all our efforts into SEO and content. As an engineer, I get the technical aspects of this process. I can use SEOContinue Reading
Back to Grammar School: 12 Easy Ways to Become a Better Writer
2015-05-22
Communication skills are more important than ever, but what if your grammar doesn’t quite make the grade? Technology has reshaped how we communicate in the business world. Fifty years ago, you would have walked over to your coworker’s desk or called up to the second floor to ask a question.Continue Reading
Don’t Worry About Facebook Instant Articles: Here’s Why They’re Actually a Good Thing
2015-05-21
Last week, Facebook made a big announcement: the release of their new Instant Articles feature. It allows publishers to create and distribute mixed-media articles in a self-contained Facebook “capsule,” while promising mobile app users a more visually interesting reading experience that loads significantly faster that articles have previously.
In response, my HubSpot colleague Kipp Bodnar wrote a blog post concluding that Instant Articles is bad for marketers. But I think he’s missing the point.
How to Create a Writing Style Guide Built for the Web [Free Template]
2015-05-21
Businesses pump out content at a staggering rate these days — and as that volume increases, more inconsistencies are bound to creep in. Whether due to lack of clarity about the style in which you’d like to write or disjointed communication across the multitude of content creators in your organization, failure to decide upon and document accepted editorial guidelines is a recipe for inconsistent messaging.
That’s why at some point, most companies accept that they’ll need to develop a writing style guide: a document that indicates the basic rules of writing we’ll all agree to follow (like whether I should’ve capitalized the “a” after the colon in this sentence).
Competing With Content Marketing: 7 Steps to Success [Infographic]
2015-05-20
Today, succeeding in inbound marketing means putting content at the heart of your communications strategy.
This is no secret, of course. Content marketing is now a well-established technique and the space has become pretty competitive. So, the question is, how do you invest wisely in content marketing to improve your capabilities so that you can compete and stand out from the noise?
Facebook Instant Articles: Bad for Marketers, OK for Publishers, but Great for Facebook
2015-05-19
When Facebook recently launched Instant Articles, the internet and publishing community was buzzing.
Publishers were excited — by hosting their own articles within Facebook but still displaying their own ads, they could generate more traffic and attention from the Facebook community. Users were also excited — Instant Articles are much faster and more interactive than typical mobile websites.
