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Imagine you own a delicious gluten-free cafe in Boston. If someone were to search “gluten-free cafe near [insert a neighborhood in Boston]” on Google, it’s safe to assume you’d want your WordPress website to come up at the top of the search results, right? This way, the people who areContinue Reading
You’ve probably heard how paramount blogging is to the success of your marketing. But it’s important that you learn how to start a blog and write blog posts for it so that each article supports your business. Without a blog, your SEO can tank, you’ll have nothing to promote inContinue Reading
Building a website is, in many ways, an exercise of willpower. It’s tempting to get distracted by the bells and whistles of the design process, and forget all about creating compelling content. It’s that compelling content that’s crucial to making inbound marketing work for your business. So how do youContinue Reading
Ah, the holidays. It’s a holly, jolly time of year that’s full of egg nog, seasonal foods, and — in a word — chaos. Here in the U.S., the November holiday of Thanksgiving marks the start of the holiday season, with millions of people hitting the road and airports toContinue Reading
Having a Company Page on LinkedIn is essential. It gives you the opportunity to take part in conversations important to your brand, engage with and grow your audience, and leverage your current employees to spread your mission. On November 13th, LinkedIn relaunched Company Pages as LinkedIn Pages, adding new featuresContinue Reading
When Karla Cook, the current Editor of HubSpot’s Marketing Blog, first joined the team as a staff writer in July 2016, she realized she had more in common with most of her new teammates than she originally thought. As a rhetoric major at Bates College, a liberal arts school inContinue Reading
The summer might be coming to an end, but the Big Tech community is still hot with news around Google’s meaning-based algorithm update, social media leaders’ upcoming Senate appearance, and more from just this past week. Oh, and Facebook might be making a real difference against misinformation. It’s our WednesdayContinue Reading
Welcome, one and all, to another Wednesday: the day that marks the halfway point — almost — to the weekend. Here in our Cambridge HQ, the days are slowly starting to get shorter. So, as we hold onto to these summer days and nights — and know that, perhaps, youContinue Reading
UPDATE: Wednesday, July 25, 11:22 AM — According to the New York Times, Facebook’s registration to open a subsidiary in Zhejiang has disappeared from a Chinese government database and “the approval has been withdrawn.” Welcome, one and all, to another Wednesday: the day that marks the halfway point — almost —Continue Reading
Welcome one, welcome all to another Wednesday: the day that marks the halfway point — almost — to the weekend. As the summer continues to progress and the days are hot and sunny, we know there isn’t a ton of time to spend on pouring over news. So, in keepingContinue Reading
With so much competition online, personalized content and appealing to the individual consumer is a key way for businesses to break through the noise. As customers, we want businesses to know what we want and tailor the content we see accordingly, but when companies appear to have too many insightsContinue Reading
Marketing and Microsoft Excel go together like peanut butter and chocolate. There’s just one problem. For many of us, trying to organize and analyze Excel worksheets can feel like walking into a brick wall over and over again. You’re manually replicating columns and scribbling down long-form math on a scrapContinue Reading
With over 100 million daily active users, Snapchat provides the opportunity to reach a massive audience. Snapchat is also the most popular social media platform for teens ages 13-17 — a hard demographic to reach through more traditional marketing efforts. But how can your business best engage with Snapchat users?Continue Reading
Mission Statement Examples Life is Good: To spread the power of optimism. sweetgreen: To inspire healthier communities by connecting people to real food. Patagonia: Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis. American Express: We work hard every dayContinue Reading
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