Tragically, if you’re like me, we live in a world where your average daily email volume exceeds the grand total of all the handwritten letters you’ve ever received.
That may be slightly exaggerated, but you get the point: email is hard to keep up with.
Email volume is growing, attention spans are shrinking, and it is becoming increasingly difficult to effectively manage your email.
We all have our little routines that help us innovate or be more productive at work — some weirder than others. But what about the business masterminds of the world? What are they doing every day to come up with those big ideas?
For Amazon.com CEO Jeff Bezos, it’s communal reading. For Nike CEO Mike Parker, it’s doodling.
I’ve been blogging for as long as I’ve been working. I started blogging shortly after I graduated from college and I’ve never stopped ever since. I blog for myself, I blog for a living, and I blog for self-growth and self-education.
Some of the most frequent questions that I hear are: How do you keep up? How do you keep yourself motivated and inspired? How do you keep producing fresh content without burning out?
Have you ever walked into an office — your own, a friend’s, or somewhere you were visiting — and immediately felt like that was precisely where you wanted to be? People are working, going about their business, and they’re happy … at their day jobs.
That, my friends, is an example of excellent company culture.
When the gameffective team and I decided to get serious about content marketing back in June of 2014, we treaded carefully at first. The return on an investment of creativity and content creation was still somewhat of a mystery to us at that point. It was something people spoke about in guest posts, but like any team trying a new business approach, we were a little hesitant to implement it ourselves.
This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.
Marketers are well aware of the power of content to attract and nurture leads. But at some point, leads get passed on to Sales, and salespeople are generally not as “hip” to the content movement as their colleagues in marketing.
That is, until now.
Leadership can be a difficult characteristic to understand. Which qualities make someone a good leader? Do those same qualities translate to all aspects of life, or can a person successfully lead a sports team but fail in the boardroom? Are people born leaders, or can anyone inspire others to follow them?Continue Reading
When I first got started in marketing, I didn’t know too much about SEO. It’s probably pretty simple, I thought to myself — after all, it’s just a three-letter acronym. Plus, I knew that it had to do with search engines like Google — and since I used Google every single day, I figured it wouldn’t be too difficult a concept to master. Right?
I couldn’t have been more wrong.
SEO is one of key components of inbound, and if you’re not clear about what it means from the get-go, you could be in trouble later on.
For almost a decade now, Apple and Microsoft have been engaging in an what some have called an all-out “ad war.”
Remember those “Hi, I’m a Mac”; “Hi, I’m a PC” television ads from the late 00s? You know, the ones depicting a young, casual, cool Justin Long as Mac and an older, out-of-touch John Hodgman as PC?
This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.
Why are some people more successful in the creative field than others?
You watch your colleagues or competitors come up with idea after brilliant idea.
If you’ve ever used Twitter, Pinterest, or searched for images in Google, you’ve probably seen infinite scrolling in action. All you have to do is keep scrolling down, and more and more information pops up.
While the last few years have been all about creating different types of content, we’ve been seeing more and more marketers experimenting with different ways to display that content to improve user experience on their websites. One of these trends is infinite scrolling.
If you`re a social media manager, salesperson, customer support rep, or executive, you’ve likely experienced social media overload or exhaustion. Each and every one of these roles requires busy people to go above and beyond to respond to fans, deal with people’s problems, or dig deeper to find unique opportunities.Continue Reading
Yes, it feels good to feel comfortable saying hello — and even sitting down for lunch — with your fellow coworkers. But did you know it can also make you better at your job?
Having friends at work directly correlates with engagement and productivity at the office. According to Gallup’s State of the American Workplace report, strong social connections at the office can make you more productive, and can even make you feel more passionate about your work and less likely to quit — and these are only a handful of the potential benefits.
Pretty much all marketers are pressured to do more. Get on more social networks, write more blog posts, send more emails, run more reports, generate more sales …
And sometimes, doing more works. Blogging more, for example, can increase traffic and leads.
But other times, doing less is actually a much better idea.
Adding more and more and more to your plate can stretch you thin and make your marketing activities less effective. And with only so much time in the day, you’ve got to figure out how to get more results without actually doing more work.
