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The Marketing arena has Huge potential, the sheer number of business practices, tactics, tools and possibilities in Marketing are staggering, to say the least.
Recently it was necessary for me to write “my story” again, explaining the circumstances around how we discovered the prinicples I now teach and tripled our income in just a few months. As I wrote, I mentioned how I had personally hit an emotional “rock bottom” just before things beganContinue Reading
Gone are the days of the CMO who isn’t fluent in metrics, analytics, and spreadsheets. The internet has made marketing far more measurable (and therefore more accountable to the CEO) than ever before. But CMOs struggle to find the right metrics that will get them credibility, and show how marketingContinue Reading
You can’t go anywhere these days without hearing about the elusive, purportedly mystical powers of influencer marketing. But is this buzzword-laden tactic actually worth your time and energy? According to a recent study comprised of marketers from a variety of industries, 94% said influencer marketing was an effective campaign strategy.Continue Reading
A few years ago, I stepped outside of my home and unexpectedly witnessed what you see here – and it stopped me in my tracks. It seemed impossible, but it was real. A huge 747 airplane flew by so low, and so slow that it hardly seemed to be moving. Continue Reading
Let’s cut right to the chase: At this week’s Samsung Developer Conference, the event’s namesake announced a bunch of really cool new stuff. And we’ll get to it — I promise. But before we do, I want to point out what really resonated with me — perhaps even more than all ofContinue Reading
If you’re reading this blog post, there’s a good chance you arrived here by clicking on a link in an email we sent to you. Email marketing is a powerful tool to encourage your audience to engage with content and to nurture leads in your database along the buyer’s journey.Continue Reading
Let’s say you’ve come to the difficult realization that quite frankly your brand — if you can even call it that — is all over the place. Or perhaps worse, you have a defined brand, but you’re noticing that it just doesn’t seem to mesh with who you really areContinue Reading
When was the last time you ran a competitive analysis for your brand? If you’re not sure, or if the last “analysis” you ran was a quick perusal of a competitor’s website and social media presence, you’re likely missing out on important intelligence that could help your brand grow. ToContinue Reading
Start where you are. Use what you have. Do what you can. ~ Arthur Ashe Action plays an important role in the process of achieving goals. However, the real purpose of action isn’t probably what you think it is. So let’s look at the goal achievement process described in The Jackrabbit Factor (freeContinue Reading
Here it is: the fourth installment of one of Facebook’s biggest VR events, Oculus Connect. Today, things kick off with an opening keynote from Mark Zuckerberg himself, and we’ll be there to bring you the highlights of his thoughts and insights in realtime. The event comes at an interesting timeContinue Reading
Successful content marketing is about creating a connection between your audience and your brand. This doesn’t mean just throwing content at your audience. It means truly valued creating content — content that serves needs and addresses the biggest pain points. And this type of content is much easier to createContinue Reading
We’re now living in the generation of millennials—a breed of talented, passionate, independent, and tech-savvy individuals who’ve been setting the world on fire. Demographically speaking, more than 30 percent of the Philippines’s population is comprised of millennials. By 2020, statistics predict that at least 50 percent of the global workforceContinue Reading
No matter what they say, people do judge emails by their subject lines. In fact, 47% of email recipients decide whether or not to open an email based on subject line alone. That’s why it’s so important to craft subject lines that are compelling enough to get people to clickContinue Reading
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