Every month, there are over two billion active users on Facebook, one billion on Instagram, and 365 million on Twitter worldwide.
In the U.S. alone, 77% of the population has a social media account of some kind. Whether it’s …
When you’re selecting cover photos, shared images, and other social media assets, knowing the basic image dimensions might not cut it.
What if you want to make sure a certain part of your cover photo isn’t obstructed by your profile …
With over 100 million daily active users, Snapchat provides the opportunity to reach a massive audience. Snapchat is also the most popular social media platform for teens ages 13-17 — a hard demographic to reach through more traditional marketing …
Presiding over a 10+ year old blog has a lot of unique challenges. There are some days when it seems like we’ve covered all there is to cover, and others when it doesn’t seem like we can possibly keep up …
There’s been a ton of research about lead nurturing and its ability to affect a funnel. We know that, on average, we see more qualified leads, shorter sales cycles, and larger purchase amounts made by nurtured leads when compared with …
Your audience no longer wants their attention bought — they want it earned.
This means lead generation strategies need to be revamped across the industry to better meet the needs of target markets.
The first step in this evolution is …
2017 was a year of experimentation.
We were committed to shifting our entire social media strategy to grow our viewership and audience, while continuing to engage with our audience where, when, and how they wanted.
To successfully do this, we …
It’s the start of another year, which means you’re probably back in the office after vacation, hard at work on your New Year’s resolutions.
And if you’re a marketer, you may also be fine-tuning your strategic plan for success in …
As many of the nearly 20,000 attendees at HubSpot’s annual INBOUND event would probably attest, a major highlight of this year’s event was Michelle Obama’s powerful keynote address. A close second would have to be my breakout session. (Just …
I cannot tell you the number of times I’ve deactivated Facebook, re-joined, and deactivated again, only to repeat the process.
It began last fall, where much of social media was full of contention and — as it was later revealed …
Let’s say you’ve come to the difficult realization that quite frankly your brand — if you can even call it that — is all over the place. Or perhaps worse, you have a defined brand, but you’re noticing that it …
If I told you that content creation is a vital part of every company’s marketing strategy, your response would probably be a sarcastic “Well, duh. Thanks for that cutting-edge insight, John.”
That’s because most of us know how important content …
Social media can be an overwhelming place — even for the experts.
Which networks should they use, what should they write, how frequently should they post, and does the time they post really matter?
I analyzed HubSpot customer data for …
Chances are you’ve witnessed a social media fail sometime in the past year. It usually results from a sense of urgency, or a miscommunication that ignores common sense, all for the sake of gaining attention.
It’s true: Follow just a …
