I had a co-worker email me the other day asking for a blog post about the benefits of business blogging.
“It’s for a friend,” she said.
Sure it was.
I told her I’d shoot over one of our up-to-date blog …
Cool topic? Check. Compelling research? Check. Accurate data? Check, check.
When you’re sitting down create an infographic, it’s never a good idea to just jump in, translate all that research into bite-sized pieces one after the other, and hope people like it. Infographics …
It’s getting harder—much harder—for media companies to acquire engaged audiences. There are two major reasons behind this trend: there’s a lot of content floating around the Internet, and readers’ attention spans are spread thin as a result. Not to mention, …
Guest blogging is a wonderful and mutually beneficial relationship between writer and publication.
It’s great for the writer, of course, who might be looking to get her name out there as a thought leader and industry expert while also helping grow her own readership.
At …
When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. The ads we were being presented with lacked context and value, and as a result, many of us were …
Marketing constantly adjusts and reacts to changes in technology and attitudes. While digital marketing has undergone a substantial transformation in the last few years, the technology that incited the changes is growing at a faster pace than most brands can …
If we think about offline buyer/brand relationships, customer loyalty results (in part) when a brand can form a relationship with the buyer through acts of thoughtful remembrance. For example, knowing their preferences, or making product or service recommendations according to …
The emphasis that publishers are placing on their email lists is stronger than ever. HubSpot’s Publishing Benchmarks Report shows that 64.6% of B2B and 48% of B2C media companies rely on email banner ads and newsletter sponsorship for monetization. The …
It’s every event marketer’s dream: Pulling up your phone during your event and quickly peeking at Twitter, only to discover that your event’s hashtag is trending. After all of your hard work putting the event together, seeing people engaging in …
When I first got started blogging, I would get really hyped up when people shared my posts on social media. “Look! People are tweeting out my blog post!” I’d tell my roommates giddily, holding up an open palm for what I thought was a …
I’ve always had a love affair going on with data. Any campaigns that I’ve worked on in the past have revolved heavily around number crunching and analysis.
So when I recently joined HubSpot, I decided to use my love of data to …
Every savvy marketer knows how important it is to track, test, and measure different metrics. It helps you figure out your baseline performance and ensure you’re improving over time.
But it doesn’t make sense for every person on your team to …
All the evidence suggests that Facebook’s News Feed is now one of the most powerful content channels in the world. Don’t believe us? Let’s look at some recent studies.
Shareaholic research shows social media now drives more traffic to its publishers’ …
When we first started HubSpot over nine years ago, I didn’t know much about marketing; I only knew I didn’t like being marketed to. I didn’t see what good it did to interrupt people just to push a product on them. …
