Even if you’re already on the visual content bandwagon, it can be a struggle to actually start creating it — especially when you’re trying to communicate complex, detailed, and abstract topics.
So what’s a marketer to do?
One option that often …
Did you know that there is a certain type of blog post that makes up 10% of a blog’s repertoire, but are responsible for generating 38% of total blog traffic? If you do the math, that means just one of these …
Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results.
The truth is, tackling these long-tail keywords feels hard when you know you’re up against …
We’ve all been there — stifling a laugh or trying not to look horrified when the CEO puts forth an opinion any modern marketer would find abominable. However, it isn’t necessarily the CEO’s fault. After all, many chief executives simply …
Content marketing takes time, effort and dedication.
But you’re pressed for time everyday. You can’t seem to get around to everything on your to-do list — much less invest the time required for effective content marketing.
So, you just give up. If …
The other day, I found myself in yet another discussion about how content marketing is a “trendy idea” rather than a viable long-term strategy.
Needless to say, I started to feel like I was in a Bizarro World. You know, one …
There are currently 80 million Millennials in the U.S. – nearly one-fourth of the total population. And, with an annual buying power of $200 billion, they are the most lucrative market. Plain and simple: Nearly every marketer today is …
Are you a jack of all inbound trades or a master of one? If you’re looking for a new gig, recent research shows that you may be better off as the former.
According to a new study by Fractl and …
In the beginning, there were blogs.
Ok, that’s not entirely accurate. In the beginning there was the printing press. Then about 500 years passed and there were blogs … but let’s cut to the recent stuff, shall we?
The very existence of …
There’s nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. It’s like they wait for you to get all of your ducks in a row and then unleash an update that changes everything.…
In the world of sponsored content, an advertiser approaches a publisher and expects the publisher to deliver on their dollar. Inbound marketing has proven itself as an effective strategy to help not only make these campaigns successful, but also to …
On the web, there are few things more discouraging than a big block of text. That’s because humans are visual creatures — we tend to gravitate toward content that is pleasing to the eye, and we’re especially drawn to visuals
Did you know that just 3% of people generate 90% of the impact online
Considering this alarming statistic, it should come as no surprise that leveraging the power of this select group of influencers serves as a highly valuable strategy …
If guest posting is part of your content distribution and promotion strategy, you’ve probably experienced this frustration.
Here’s what happens: You write a great article for a guest publication, and at the end, you’re compensated with a tiny, little paragraph …
