Marketers often think of running contests for things like branding, customer delight, and fan engagement — but that’s not all they’re good for. Created a certain way, contests can also help you fill your funnel, making your audience and your boss happy …
Everyone notices that ill-advised tattoo you got in high school for your nonprofit-obsessed girlfriend. You know, the Latin quote on your left forearm, written in fancy cursive, that translates to, “She who matches gifts wins.” Or is that just me? …
Tired of struggling to crank out the endless streams of content needed to appease today’s consumers? You’re in luck! There is an option for burned out business owners, and that’s user generated content. This technique, in conjunction with the growth …
While you’ve probably seen the hashtags #throwbackthursday and #TBT thrown around, you might not have tried using them much. Used primarily on Instagram, Twitter, Facebook, and Pinterest, Throwback Thursday posts can liven your marketing campaigns up and generate real results — that is, if you …
Are you ready to build your dream team of inbound marketers? Do you know what roles to fill and how to find the best people for the job?
Hiring inbound marketers is fairly new and uncharted territory for many businesses straying …
As a former freelancer who now hires freelancers, I have a unique perspective on the topic of working with people who write. I’ve ridden a rollercoaster of freelancer rates and experiences. And now, the market has finally realized what great …
In the new Digital Age, Marketers are constantly bombarded with a sea of information. One of the first questions most new HubSpot users ask is “What report should I be viewing?” and “What data matters most?”
While every company is …
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Before you sell your thousandth customer, your hundredth customer, or even your tenth customer, you have to sell that …
While Google keeps us on our toes with all the algorithm updates they keep rollin’ out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research.
Well, the need to do keyword …
You may have heard of this little thing called Google. You know, where 1.17 billion people go to find stuff on the web?
But Google is more than just a search engine. So much more.
In fact, Google offers a …
Higher education institutions are typically an established brand with an abundance of history and traditions. The spectrum of stakeholders in even just one institution can make it difficult to change course in your marketing. But with research, testing, and a …
Whenever people ask for a primer on inbound marketing, I always start by talking about buyer personas. Why? Because without knowing who your ideal customers are — their backgrounds, goals, challenges, and so on — it’s very difficult to create an effective …
One of our main jobs as marketers is to acquire new customers. To start acquiring them, we need to get our company name out there. Or as marketers would say, “build brand awareness.”
The tough thing about brand awareness is that it …
These days, you can’t throw a rock without hitting an industry blog talking about how content marketing is 2015’s “must-do” strategy. In fact, the practice is so widespread that as many as 93% of marketing professionals already include it in …
