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There are two women who can cause websites to crash, phones to ring incessantly, and bidding wars to begin.
Kate Middleton …
So it’s finally time. You’ve decided your business needs a new website. There are probably a variety of reasons why (it’s outdated, it’s not mobile friendly, it doesn’t represent your brand, etc.)—but where to start? Well, many businesses will write …
Optimizing your web pages shouldn’t just be a task on your to-do list. It should be an overarching strategy — something you think about and test and tweak every single day.
Why? Because your website is how people get to …
If you’re serious about improving more conversions, you need to start thinking of conversion rate optimization (CRO) differently. CRO isn’t just about making small adjustments to a landing page to get 5% more conversions. But if you’ve tried moving page …
Your leads are the driver of your business. To grow and to gain customers you need to have quality leads that are actively engaged in your organization’s offerings—leads that are a fit for organizations strategy.
While every organization has a …
This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.
Are our digital lives blocking our ability to experience physical things? Can technology make us less or more human?
Maybe these …
In the past couple of years, a few excellent, and informative sources of marketing wisdom have risen to prominence. With thoughtful content, original ideas, clear how-tos, and consistent schedules, these blogs have become household names (at least in your marketing department).
While these …
When it comes to using Facebook for business, many people wonder what the secret for success is. What kinds of posts get the best results, and how can you increase engagement? Are there things you should be doing that you’re …
Congrats! After all the time you spent perfecting your resume, networking with people, and researching the company, you landed an interview — and nailed it. The next day, you were offered the job (and gleefully accepted it).
The hard part is …
Most marketers dream about the day their blog has “made it.”
How we define “making it” differs. Maybe it’s when we reach a certain traffic or lead goal. Maybe it’s the day one of our posts finally gets shared by an influencer. Or maybe, it’s …
If you’re a child care owner, director, or start-up who’s tired of struggling to find new ways to fill the enrollment for your daycare, then inbound marketing might be the golden ticket you’ve been looking for.
In this article, you …
You all know the Old Spice guy, right?
The years-old “The Man Your Man Could Smell Like” campaign was memorable for many reasons, but one of them was that it gave Old Spice a voice — voice that …
Healthcare marketing isn’t easy. (But you already knew that, didn’t you?) New Affordable Care Act stipulations, HIPAA laws, and increasing government involvement have regulatory committees tightening their grip on all forms of outbound communication.
This means that while marketing departments …
When it comes to building a strong brand, no matter what your industry, every company’s key to success starts with stellar content and equally stellar design. Whether you’re creating a website, infographic, print ad, email campaign, blog post, social media account, etc., …
