I’d venture a guess you get tons of emails in your inbox every day. Coupons, daily deal sites, newsletters, password resets, lead nurturing emails, social media notifications, invitations to friends’ parties, and maybe even a few emails from your mom. …
Applying for jobs isn’t easy.
To start, your resume should be immaculate. Your LinkedIn profile should be optimized to a T. Your portfolio should be creative and indicative of your previous experience. Your application should be tailored to the company …
There are lots of metrics you can track on a regular basis. You can check your visits, leads, and customers from all of your marketing activities. You can check how much revenue you are generating. You can look to see how your calls-to-action are performing. You …
According to retargeting platform AdRoll, only 2% of shoppers typically convert on their first visit to an online store. That’s a lot of people slipping through the cracks. What’s a marketer to do?
Enter retargeting. Retargeting allows you …
There have been a lot of questions about Facebook lately: Are people still using it? Is it on the decline? Can businesses still find it valuable?
With over 1 billion active users, it’s safe to say that Facebook is alive …
When it launched last year, Twitter Analytics marked a solid (if long overdue) move towards greater transparency and measurement abilities for users. And since then, Twitter has continued to make upgrades to the tool, most recently by adding …
Pretty much all marketers are pressured to do more. Get on more social networks, write more blog posts, send more emails, run more reports, generate more sales …
And sometimes, doing more works. Blogging more, for example, can increase traffic and …
You’ve probably heard how paramount blogging is to the success of your marketing. Without it, your SEO will tank, you’ll have nothing to promote in social media, you’ll have no clout with your leads and customers, and you’ll have fewer …
When it comes to content, sometimes old school can be a good thing (namely, when it comes to old school rap or Throwback Thursday on Instagram). But when it comes to your company’s public relations strategy, being old school isn’t advantageous …
Ah, the great mystery of viral content. I still remember the panic and helplessness I felt when, back during one of my internships, my boss asked me to “make a viral video.” After all, I was in college and therefore knew exactly what …
If I were to ask you to define a successful career, there’s a 46% chance you’d cite “money” as the measuring stick. Yet despite the emphasis placed on income, marketers are going about maximizing earnings in a flawed manner.
I’ve …
Imagine walking into your favorite coffee shop. It still looks and smells the same, but something is off.
As you approach the counter, ready to order the usual, it hits you – this place is being run by robots.
These …
Many things in life and business are misunderstood and under-appreciated. Professional athletes make playing a sport look easy but you don’t see the hundreds of hours of training that occurred behind the scenes. After all, it’s just putting a ball in …
Confession: Back when Facebook first rolled out Graph Search, I was a little disappointed.
In theory, it seemed like it could help me. If I had optimized the About section on my Page with just the right details, and someone …
