As I interview new candidates for content marketing positions on my team, there is one question I feel necessary to ask: “How will you handle writing for B2B accounts?” What I am really asking is, “Are you OK writing for …
I don’t know about you, but I rarely feel like I’m 22. I do, however, work with a lot of 22-year-olds who are smart, interesting, dynamic, and absurdly high-energy.
While it depresses me they don’t understand my Saved by the Bell references, their …
Stock photos are tricky. When chosen or used poorly, they can look forced, fake, or just plain silly. (Just look at the photo to the right to see what I mean.)
But when chosen and used well, stock photos can complement the content on …
Applying color is one of the most enjoyable parts of graphic design, but it can also be incredibly difficult to get right. Which colors look good together? How many should I use? How do I create a color palette?
These …
There’s no doubt that interviewing experts and releasing the resulting clips can be a powerful strategy for generating traffic and building brand awareness. But just because interviews can be powerful doesn’t mean they always turn out that way. Without some direction, it’s …
What do you say when a prospective student asks, “What makes (insert your college or university here) different?” It’s easy to tout the low faculty to student ratio or list off a long inventory of degree programs. While …
Sales and marketing teams are both responsible for the growth and revenue side of the business — and yet, many of them still tend to operate like two opposing teams.
The goal of "smarketing" is to help bring sales and marketing together …
Remember when Gmail unveiled the new inbox tabs layout? Marketers freaked out. Suddenly marketing emails were relegated to an off-the-beaten-path folder where lots of people thought they would rot forever.
Well, Google’s ready to tug on our marketing heartstrings …
My boss was in Des Moines, Iowa a couple weeks ago, and sent me this message:
Subj: Zombie Burger
Bringing you the menu from that zombie burger place. Such a cool content story. …
You know content marketing works, so you’ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers.
And people come — they find your content in search results and in their social media feeds. …
Change is always difficult. Even when you are confronted with an undeniable, hit-you-square-between-the-eyes reason to change, change is still daunting for most of us. Yet having the foresight to see that reason lurking in your future, and changing in anticipation …
Quite often when I’m on stage giving a keynote, I include a slide to encourage the audience that says the more content you create the easier it becomes.
What I’m trying to explain to the audience is that no one …
It’s no longer a “good idea” for most businesses to be on Facebook. With 829 million people actively using Facebook every day, it’s become a go-to component of almost any inbound marketing strategy.
Thing is, as more and more Facebook …
Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. But for many marketers out there, the tough part about A/B testing is often finding the right test to drive …
