As Marketers, we strive to write valuable content, stand out from our competitors and target our audience in a unique and creative way. Leveraging social media is a great way to achieve all three of those goals.
However, if your
An effective content strategy doesn’t rely on only one tactic.
Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content.
While content is a fairly general …
Creating and maintaining a presence for your brand on social media can be a 24/7 job for an entire team of people. But what happens when you’re on a content team of one? How do you find time to dedicate to social media …
Seemingly out of nowhere, Instagram took the world by storm and became a social media hub for hundreds of millions of people. As of October 2015, there are 400M+ daily active users, 80M+ photos per day, and 3.5B daily …
Keeping up with emerging social media networks is challenging. It’s easy to feel like you’re spreading yourself thin.
That said, maintaining a healthy social media following on all of your networks is even more challenging. You can’t help but want …
If you think planning and implementing an SEO strategy for your school is a luxury you can’t afford, you’re definitely not alone… but that doesn’t mean you’re 100% correct.
With majority of prospective students researching colleges, graduate programs, and private schools online, …
Tweets, by nature, have very short lifespans.
Every time you post a new tweet, it has only minutes in the spotlight before getting drowned out by newer tweets. In fact, every second, 9,100 new tweets are posted by Twitter users around the …
You’ve heard it before: The web is a noisy, noisy place. People are inundated with content all day long, from every direction.
Did you know the average person around the world spends 490 minutes of their days consuming media, …
The digital ecosystem has reached a critical inflection point: mobile exceeded desktop usage for the first time in Internet history. This trend creates new opportunities and challenges for the digital publishing industry. How do you create consistent experiences across …
Let’s say you’ve come to the difficult realization that quite frankly your brand — if you can even call it that — is all over the place. Or perhaps worse, you have a defined brand, but you’re noticing that it …
As marketers find more innovative ways to grab people’s attention, video has become a meaningful part of the strategic marketing conversation.
Video is no longer an “up-and-coming” marketing tactic — it’s here, and it’s a powerful way to communicate your …
Remember the slogan “Reduce, Reuse, Recycle?” It was originally coined in reference to paper and plastic products, but it also can be applied to your content marketing strategy. Not only can repurposing content save you time, but it also can help …
Did you know that the use of video content for B2B marketers jumped from 8% to 58% in 2014 alone? More than that, the number of videos brands publish on Facebook has increased by 3.6x year over year.
But does all …
I’ve written my share of blog posts about content marketing. I’ve also written a few ultimate guides in my time. But I’ve never combined the two — maybe because the prospect of trying to produce an in-depth version of the …
