15 Great Social Media Training Courses and Resources
2022-10-14
Taking a social media course will up-level your skill set, but there are 100s to pick from online. It’s not…Continue Reading
How Do You Turn Complex Topics into Content That’s Easy to Understand
2022-08-07
Talking about why your audience should take a trip to the Maldives is fairly easy. Barring the budget constraints, they need very little convincing. So is explaining the difference two bookcases – even if you have to go into details about manufacturing processes and materials, they already know the basics of a bookcase, so you’ve […]Continue Reading
35 Budget-Friendly Marketing Ideas for Small Businesses
2022-06-24
Want to grow your small business? Or perhaps you’re just trying to hold on to the customers you already have? Either way, for SMEs budgets are the biggest problem. There never seems to be enough money to fuel all your ideas or your growth plans. I spent more than 12 years working with startups and […]Continue Reading
How to Develop Your Small Company on Instagram in 2022 and Beyond
2022-06-20
Instagram, which is anticipated to have 1.2 billion users by 2023, provides a huge opportunity for small business owners to expand their marketing efforts, and marketers all over the world are aware of this. According to the Social Media Examiner’s social media marketing report for 2021, “78% of marketers are using Instagram.” Marketers regard it […]Continue Reading
11 Website Copywriting Tips to Increase Conversions in 2022
2022-06-12
It’s always helpful seeing what your competitors are doing, as it can inform your own strategy. Copywriting is no different.Continue Reading
You Don’t Have to Be a Great Writer to Write a Great Blog
2021-10-30
I learned that you do not have to be a great writer to have a great book. The same goes for blogs. Non-writers can develop new skills and practices that turn your words and message from mediocre to excellent, and in this post, I’ll tell you how.Continue Reading
5 Scrappy Marketing Strategies When You Don’t Have a Budget
2021-10-18
Marketing requires money right? You may feel that because your budget is limited, so is your ability to promote your company, product or service. While advertising on a limited budget is challenging, it is not impossible. And in fact, when you have to get creative, sometimes the out-of the-box thinking and tactics required, can yield […]
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13 Examples of Meme Marketing + 4 Best Practices to Follow
2021-10-13
The truly successful memes spread like wildfire. That’s exactly why marketers want to leverage these already viral pieces of creative for their own marketing.
Another benefit to meme marketing is that it’s low effort. Most of the work has already been done: It’s being shared all over social media and it has a clear concept. All you have to do is fit the meme to your brand and hit “post.”Continue Reading
The Ultimate List of 394 Email Spam Trigger Words to Avoid in 2021
2021-10-02
Let’s take a look at what spam trigger words are, what gets emails sent to spam, and which spam words you should avoid when creating your email campaigns.
Spam filters can be triggered for a variety of reasons, causing your email to skip recipients’ inboxes and land straight in their spam inbox.Continue Reading
No More Business As Usual When You Double Down on Remote Sales
2021-09-29
The enterprise sales cycle is typically measured in months, if not years. Products and services are often complex, and when you’re helping companies automate their vendor payments like I am, you’ll end up working through some process changes. Quite often, the sale involves a significant amount of dialogue around changing the “status-quo”.Continue Reading
30 Ways to Drive Traffic to Your Website
2021-09-06
Between writing a new blog post, posting on social media, and strategizing for a new email campaign, it’s hard to look back and see what’s driving traffic to your site and what isn’t.Continue Reading
4 Lead Generation Techniques for Small Businesses
2021-01-28
Offering a free lead magnet in return for your website visitor’s email address used to work like a charm. Businesses were happy because they were generating leads and the leads were happy because they were receiving a valuable resource to consume. With content overload becoming a real problem, generating inbound leads has become tougherContinue Reading
How to Analyze Competitors for Content Ideas
2020-12-18
Coming up with new content ideas all the time can be particularly difficult for many marketers. But, with the right tricks, you’ll never run out of things to share and you’ll also be able to stand out and beat your competitors. Continue Reading
The Evolution of Content Marketing: How It’s Changed and Where It’s Going in the Next Decade
2020-12-09
A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. It lets you establish authority in your space, project legitimacy, and build trust between you and who you’re trying to reach. AsContinue Reading
