Social Media Marketing

2025 Facebook algorithm: Tips and expert secrets to succeed

Tagged: Facebook Algorithm, Facebook Content, Facebook Post Engagement, Marketing Strategy, Social Media, Social Media Marketing

Find out how the Facebook algorithm ranks content in 2025 and learn what it takes to get your posts seen on the platform.Continue Reading

Instagram Marketing for Small Businesses: The Complete Guide

Small Business

By: Publisher

Tagged: Brand Building, Brand Loyalty, Branding, Content Marketing, Marketing Strategy, small business, Social Media, Social Media Marketing, Social Selling

As a small business owner, you need to use Instagram to get your business in front of customers and build brand loyalty. Instagram Marketing for Small Businesses: The Complete GuideContinue Reading

6 Ways to Use Social for Media Ecommerce in 2023

Ecommerce Marketing

By: Publisher

Tagged: Brand Awareness, Content Marketing, Ecommerce Brands, Marketing Strategy, Social Media, Social Media Marketing

Social media and ecommerce are two peas in a pod. Ecommerce marketers are using social platforms to build brand awareness,…Continue Reading

15 Great Social Media Training Courses and Resources

Social Media

By: Publisher

Tagged: Content Marketing, Marketing Career, Marketing Course, Social Marketing, Social Media, Social Media Marketing

Taking a social media course will up-level your skill set, but there are 100s to pick from online. It’s not…Continue Reading

Writing for Social Media in 2022: Tips and Tools

content creationSocial Media

By: Publisher

Tagged: copywriter, Media Trends, media writer, Social Media Language, Social Media Marketing, Social Media Promotions, speak language, start writing, writing social

Writing for social media is not an easy job. You work with strict character limits and tight turnarounds. You speak…Continue Reading

130+ Social Media Acronyms Every Marketer Should Know

Social Media

By: Publisher

Tagged: Abbreviations, Social Media Acronyms, Social Media Language, Social Media Marketing, Social Media Slang, Social Media Strategy, Social Media Templates, Social Media Trends, Social Network

Learning a new language isn’t easy, and there is unfortunately no Duolingo Owl for social media acronyms (Duo, if you’re…Continue Reading

Facebook Marketing Tools for Your Business

Facebook Marketing

By: Publisher

Tagged: business marketing, Facebook Marketing, Marketing Campaigns, Marketing Strategy, Marketing Tools, Social Media, Social Media for Business, Social Media Marketing, Social Networks

Facebook marketing is a platform that allows brands to sell their products and services to a large audience through a range of highly targeted paid ads and organic posts. As you know Facebook is not only used for connecting and interacting with your friends, but also for marketing purposes. While its popularity has diminished over […]Continue Reading

How to Create An Effective Facebook Ad Strategy in 2022

Strategy

By: Publisher

Tagged: Ad Strategy, Advertising and Marketing, Advertising Budget, Advertising Campaign, Customer Experience, Customer Journey, Return on Investment, ROI, Social Media Marketing, Social Media Platform, Social Media Strategy

For each customer, this journey may be slightly different. Why does this matter to you as an advertiser? Because you will tweak your content, offers, verbiage, and Call to Action based on whatever stage of the customer journey your potential buyer is in.Continue Reading

The Ultimate Twitch Marketing Guide for Business

Twitch

By: Publisher

Tagged: Creators, Influencers, Live Content, Social Media Marketing, Social Media Promotions, Social Media Strategy, Social Platorm Twitch, Twitch Marketing, Ultimate Twitch Marketing, Video Games, Video Gaming, Video Streaming

Twitch marketing represents a growing opportunity for brands to get seen and heard by a young, passionate audience. Need the…Continue Reading

How to Sell on Instagram in 2022: 8 Essential Steps

Social Media Strategy

By: Publisher

Tagged: Ecommerce, Instagram Business, Instagram Influencers, Sell Products, Social Media Marketing, Social Media Promotions, Social Media Strategy, Social Media Trends, Social Selling

Instagram shopping lets you create an engaging shopping experience directly from your profile. Every day, millions of Instagram users explore…Continue Reading

13 Examples of Meme Marketing + 4 Best Practices to Follow

Social Media

By: Publisher

Tagged: Best Practice, Big Brands, Content Marketing, Gen Z, Low Effort, marketing, Marketing Strategy, Media Formats, Memes, Millenials, Social Media, Social Media Marketing, Spread like Wildfire, Trending

The truly successful memes spread like wildfire. That’s exactly why marketers want to leverage these already viral pieces of creative for their own marketing.

Another benefit to meme marketing is that it’s low effort. Most of the work has already been done: It’s being shared all over social media and it has a clear concept. All you have to do is fit the meme to your brand and hit “post.”Continue Reading

20 Social Media Templates to Save You Hours of Work

Social Media Strategy

By: Publisher

Tagged: Planning, Publishing, Social Media, Social Media Marketing, Templates

These social media templates cover every stage of the social marketing journey. From planning and creating content, to publishing posts…Continue Reading

Rethinking Social Media Marketing: How to Use a Behavior Based Approach For Content on Social Media

HubSpot NewsInbound MarketingInBound Marketing BlogInfluencer MarketingMarketingSocial Media Campaigns

By: Site Manager

Tagged: Behaviour based Marketing, Social Media Marketing

Companies today are grappling with how to best market to consumers on various social networks. How can they better identify the types of content that will perform the best on each network? To answer that question (and better inform HubSpot’s own social strategy), HubSpot Research and the University of VirginiaContinue Reading