Welcome to Madcashcentral ~ Cash Content Curators. Feel free to contact us at any time.
Back in the days of Mad Men-esque advertising agencies, tracking how many people engaged with a particular ad campaign was nearly impossible to do well. Advertisers would sink money into mediums like radio and print, and hope sales of the advertised product went up. There was no dependably accurate wayContinue Reading
A crucial aspect of being a great marketer is being able to measure your success. No matter which metrics you use, you want to prove to your boss (and the company) that you’re worth your salt. You deserve your budget — and maybe need more of it — and youContinue Reading
Are you confused — even intimidated — by Google Analytics? Good news: you’re not alone. GA is notoriously complicated. In fact, when I first started to delve into GA’s waters, I wondered if I’d ever truly get it. There were so many concepts to learn and reports to run. HowContinue Reading
When it launched in 2014, Twitter Analytics marked a solid (if long overdue) move towards greater transparency and measurement abilities for all users. And since then, Twitter has continued to make upgrades to the tool, most recently by creating a standalone analytics app called Engage, and launching analytics for TwitterContinue Reading
Your data is only as good as your ability to understand and communicate it. Effective marketers aren’t only able to understand and analyze the numbers, but also to effecticely communicate the story behind those numbers. The best way to tell a story with your data is by visualizing it using a chartContinue Reading
Companies often list email as one of their most powerful marketing channels. With email usage worldwide projected to reach 3 billion users by 2020, businesses simply have to continue using email marketing to reach their audiences if they want to scale quickly. But anyone who’s tried email marketing knows it’sContinue Reading
Outside of the marketing context, the word “bounce” is actually kind of fun. It reminds us of childhood hours passed in an inflated bounce house, of a basketball game, or maybe even a game of jacks. But when it comes to your website’s analytics, it’s part of a metric thatContinue Reading
Inbound marketing has flooded us with information and data. Some of us data geeks have never been happier. For others, the volume of metrics and KPIs (key performance indicators) can be overwhelming. If you’re a non-profit focused on increasing donations and donors, here’s a list of the 10 KPIs, putContinue Reading
©2026 MADCASHCENTRAL CASH CONTENT CURATORS