![22 Stats That Show Why Your Business Should Be Active on Instagram [Infographic]](https://cdn2.hubspot.net/hubfs/53/why-instagram-business.jpeg)
Despite its impressive reach — over 300 million daily active users and counting — it took some time for marketers to realize the business potential of Instagram.
Not only is including Instagram in your social media marketing strategy helpful in terms of achieving high levels of engagement and brand awareness, but it can also make it easier for you to attract new leads and customers.
![A Simple Guide to Building a Successful Loyalty Rewards Program [Infographic]](https://cdn2.hubspot.net/hubfs/53/customer-loyalty-programs.jpeg)
Did you know that the top 20% of your current customers contribute 70% of your total sales? How about that keeping a customer costs 3–10X less than acquiring a new one?
There’s a lot to love about customer loyalty programs, from higher retention rates to the likelihood they’ll spread the word about your business with their friends. The key to a successful loyalty program is offering actual value to your customers.
![5 Email Campaign Ideas to Help Increase Conversion Rates [Infographic]](https://cdn2.hubspot.net/hubfs/53/email-drip-campaign-ideas.jpeg)
As businesses adopt inbound marketing and generate more and more leads, the need for an effective lead nurturing strategy becomes clear very quickly.
After all, 50% of leads aren’t ready to buy at the time of first conversion, so lead nurturing — especially through email — is the smartest way for marketers like us to reach them.
Over the past few years, video has become one of the most compelling ways for brands to tell their stories on social media.
From the instant popularity of Facebook Live videos to Instagram increasing their video length from 30 to 60 seconds, marketers are using the power of video to communicate their business’ personalities and brand stories, to express creativity, and to build emotional connections with fans and followers.
Most managers dread giving negative feedback almost as much as employees dread hearing it. It’s uncomfortable to tell someone they’re not performing well at something.
But the truth is, your employees want to learn and grow — and they’ll only learn and grow when the work and skills that need improvement are given some course correction.
![10 Handy Gmail Tips That'll Help You Stay Organized & Productive [Infographic]](https://cdn2.hubspot.net/hubfs/53/gmail-power-user.jpg)
Gmail is one of the most popular email clients for webmail right now — and with good reason. It’s one of the most powerful and reliable email clients available, and makes checking and organizing email easy. (And dare I say fun?)
But there are a whole lot of cool things you can do in Gmail that not a lot of people know about.
![How & When People Use Their Favorite Devices [Infographic]](https://cdn2.hubspot.net/hubfs/53/multiple-screens.jpeg)
I know, I know. It’s little depressing to think about how much time we spend staring at screens on a daily basis. Turns out the average person spends just under seven hours looking at a device screen every day — whether it’s their smartphone, tablet, laptop, or TV.
As discouraging as that is, it’s important for marketers to understand how people are using all of their favorite devices to read, watch, and interact with content on the web.
![The 9 Worst Resume Mistakes You Can Make & How to Avoid Them [Infographic]](https://cdn2.hubspot.net/hubfs/53/worst-resume-mistakes.jpeg)
Crafting a standout resume requires a whole lot of work.
Not only do you have to write the darn thing, but you also have to check (and double-check) for typos, even out your margins, make sure you’re not repeating the same action verb ten times … the list goes on.
Tragedy. Illness. Job or relationship problems. We all go through tough times at one point or another. It’s unfortunate, but it’s inevitable.
What sets us apart, then, is how we recover from the bad things life throws our way. When you experience a negative event in your life, how do you react? What strategies do you use to heal, grow, and move on?
Have you ever looked around you — at your desk, your room, your car, your garage — and realized that the clutter has gotten out of control?
Don’t worry, we all have those moments.
Everyone has a unique relationship with their “stuff.”
As businesses grow and add new people to their team, they often face the challenge of having to move to a new office space.
But there’s a lot that goes into that decision. What kind of office space suits your team and team culture best? How can you set up a space that encourages productivity and invites growth?
When’s the last time you took a real vacation? Not just a long weekend, but a real vacation — one with some serious rest and relaxation time?
If you’re scratching your head, you’re not alone. In fact, according to the U.S. Travel Association, workers typically fail to take even five vacation days a year.
You know the saying, “Fake it ’til you make it”?
It turns out that doing things that make you appear confident — even if you don’t actually feel confident — can affect how others see you, and can ultimately have a big impact on your success. It can also affect the chemicals in your brain to make you actually feel more confident when all is said and done.
An increasing number of companies are leveraging communities to engage with their audience, increase visits to their websites, and generate leads or sales.
And guess what? It’s working.
By creating an online community, you’re essentially creating a platform in which you can interact with your user base in a personal, meaningful way.
