Infographics that really stand out are far more than just a smattering of pictures and charts. They might tell an engaging story — one built around compelling data, graphics, or illustrations. Or perhaps they serve as a really helpful visual resource.Continue Reading
The world of publishing has changed. As readers turn their eyes toward digital, new niche publications are sprouting up daily, the newsstand is being replaced by the News Feed, and smaller screens are having a bigger impact than ever.
Few things are more frustrating than pouring your time and effort into creating a great publication for your business, only to find that your hard work isn’t translating digitally.
I’ve made my fair share of analytics mistakes in the past. In fact, I even wrote an article about it so that you don’t have to learn them the hard way too.
And while I knew it would be helpful to address the mistakes people commonly make during their analysis, I realized that list left out the things that you can mess up before your analysis even begins. I’m not talking about how you analyze your information, but rather how your marketing software gathers the data in the first place.
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A great idea can inspire.
But it can also made you jealous of its simplicity, humor, emotion, and elegance.
Instagram isn’t just for celebrities and teenagers anymore. In fact, it’s now the fastest expanding social network showing strong growth in nearly every demographic. Instagram’s population now encompasses 53% of all online adults between the ages of 18 and 29, and 25% of all online adults between the ages of 30 and 49. Even better, nearly half of Instagram’s users check it daily.
When it comes time to assess your marketing efforts, it’s not uncommon for you to run into a ton of questions.
How are your contacts trending month over month? Was the time you spent creating social media graphics for that campaign worth it? And what about your email marketing efforts? How are those stacking up against your paid initiatives?
With social media being one of the main channels used by companies to reach their audiences nowadays, and hundreds of social media sites available for use, it can make even a seasoned marketer or publisher feel overwhelmed when choosing which networks will work the best for them.
As a publisher, your advertisers come to you with the expectation that you’re creating valuable sponsored content that brings MQLs to the table and ultimately delivers on their digital dollars spent. It’s a two-way street of trust. They’re counting on you to be the experts at knowing what your readers want to consume, while keeping their own interests in mind.
The dilemma? You need to prioritize preserving the sanctity of your own publication’s reputation, sometimes over making money. So how do you create a win-win scenario? Create GREAT content that advertisers love and trust.
It’s no secret that TV commercials — like cold calls in the middle of dinner — are usually interruptive.
One minute you’re on the edge of your seat watching the nail-biting season finale of your favorite show … and then boom — a commercial for toothpaste hits. (Talk about a buzzkill.)
Crafting a website that generates lots of attendees for an event takes imagination and some good old-fashioned common sense. You want potential attendees to be so inspired and excited to come that they’ll move heaven and earth to get there. Here are the 13 key ingredients that an event website must have to do just that:
Have you ever stopped to think about why you make certain purchases? What really goes into those decisions?
I do it all the time. I’m a marketer, after all.
And while this profession has enabled me with a good eye for the tricks of the trade, I’ve found that I’m still not immune to the influence of marketing.
Being able to consistently hit your website’s traffic goal and provide the right number of quality leads to your sales team are two of the most crucial responsibilities of a marketing team.
But without the right tools in place, you could have wild variations in the number of visits or leads you actually generate. At the end of a month or quarter, you could end up way ahead or (more likely) way behind your goal.
For digital publishers, there is no shortage of data you can glean from your website. Rather than waste efforts trying to drink from this fire hose of information, you should instead determine which metrics are worth paying close attention to—and when.
