Personalization

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We have recently added our messaging platform, the Speak Easy Saloon. What is a Speak Easy Saloon ? The earliest recorded use is from an 1889 newspaper, “Unlicensed saloons in Pennsylvania are known as ‘speak-easies’.” They were “so called because of the practice of speaking quietly about such a place in public, orContinue Reading

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If recent marketing news has made one thing clear, it’s this: Mobile is non-negotiable.
A growing number of us are using mobile as our primary device for accessing the internet — over a quarter of us interact with our smartphones more than any other object, or human being, for that matter. And content, in kind, has to fit that format, whether we’re consuming it or discovering it for the first time.Continue Reading

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What’s better than acquiring a new customer?

If your first thought was “retaining a current customer” then your strategic thinking is in the right place. While there’s a certain allure that comes with capturing new customers, keeping customers coming back will continually result in a greater ROI.

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We all get those emails—the flood of “Save now! 50% off!” and “BOGO sale!” If our inbox was a pool, we could swim in the amount of marketing messages we get. But more often than not, most marketing emails end up in the trash. Unless it’s for something we can actually use, or the subject line piques our interest, most marketing emails don’t get through.

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If we think about offline buyer/brand relationships, customer loyalty results (in part) when a brand can form a relationship with the buyer through acts of thoughtful remembrance. For example, knowing their preferences, or making product or service recommendations according to their likes and dislikes.

One of the big challenges businesses face today is creating this same experience for buyers online. In essence, the act of doing so is what we call personalization or personalized marketing. But we’ll get to that …

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