What is a Speak Easy Saloon ?
The earliest recorded use is from an 1889 newspaper, “Unlicensed saloons in Pennsylvania are known as ‘speak-easies’.” They were “so …
When I sit down to write an article, I have a pretty standard routine. I outline the story in our Content Optimization System (COS), copy and paste it into a Google doc, find a good photo to accompany it, do …
If recent marketing news has made one thing clear, it’s this: Mobile is non-negotiable.
A growing number of us are using mobile as our primary device for accessing the internet — over a quarter of us interact with our smartphones …
What’s better than acquiring a new customer?
If your first thought was “retaining a current customer” then your strategic thinking is in the right place. While there’s a certain allure that comes with capturing new customers, keeping customers coming back …
We all get those emails—the flood of “Save now! 50% off!” and “BOGO sale!” If our inbox was a pool, we could swim in the amount of marketing messages we get. But more often than not, most marketing emails end …
If we think about offline buyer/brand relationships, customer loyalty results (in part) when a brand can form a relationship with the buyer through acts of thoughtful remembrance. For example, knowing their preferences, or making product or service recommendations according to …
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You would think that personalization of content and ads would be a welcome tactic, considering how many people complain about irrelevant …
