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Business blogging “best practices” instruct bloggers to include a relevant call-to-action at the bottom of every blog post. This is nothing groundbreaking — it’s how you convert visitors to your blog into valuable inbound leads for your business.

But are those end-of-post calls-to-action (CTAs) really the best option? After all, any conversion rate optimization expert worth their salt knows to take industry “best practices” with, well, a grain of salt.

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Writer’s block. Lack of focus. Laziness. The feeling can come in many different flavors, but they’re all tied to the same, underlying issue of simply being uninspired.

Think of inspiration as the emotional equivalent of incentive. As an employee or a freelancer, you have an incentive (i.e. your paycheck) to do great work. It’s a very tangible, measurable thing that can motivate you.

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Copy is writing that sells, so by definition, it has to be compelling.

Does your copy also have to be concise? Yes. Does it have to be clear? Absolutely. Brevity and clarity will ensure that your message is digestible, which is important if you want your words to be read and understood with ease. That said, the clearest, most concise copy ever written is still a bust if it doesn’t compel its readers to act.

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Most of us know that learning to write can be a painful process.

You spend hours honing a piece that you hope and pray will be good. You get it to a point where you think it’s passable, and then pass it off to a friend or colleague for editing and feedback help. 

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Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers.

This is especially true for those marketers who are just starting to ramp up their business blogging efforts and don’t have much bandwidth.

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Editing copy boils down to two key things: recognizing weaknesses and knowing how to fix them. It’s a critical part of the writing process and yet, one that’s all too often overlooked. After all, if you don’t know that there’s an issue to begin with, how can you fix it?

That’s why, if you struggle with editing, you’re going to love this article …

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One of the most frequent questions we get from aspiring and current inbound marketers is, “How do you manage all of that content?”

When we tell them we use an editorial calendar, the next question is often, “Oh, how much does that cost?”

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It’s not enough just to write some content, publish it, and cross your fingers it does well. Most experts have found it takes a lot of thinking, strategizing, and optimizing to create content that your audience not only reads, but shares with their networks and links back to on their websites.

SEO Expert Steve Wiideman, for example, recommends starting with question-based keywords and prioritizing them by search volume.

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If you’re anything like me, you’re consistently working out of at least 20 browser tabs, four journals, a yellow legal pad or two, and a myriad of Post-it notes stuck around your computer monitor.

To the average overseer, it’s nothing short of chaos. But for me, there’s a system … at least, that’s what I tell myself. 

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Do you compliment your friend on his new haircut, or complement him? Did that movie have an affect on you, or an effect? Did you walk fewer steps or less steps than you did yesterday?

The English language is full of confusing spelling and grammar rules. It doesn’t matter if you’re still a student or writing professionally for your job: From time to time, we all need a little reminder for how to spell a difficult word or whether it’s okay to start a sentence with “and.”

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B2B marketing survives and thrives on the steam engine of content. But it can be hard to fuel that engine with constant inspiration day after day, and week after week.

Nonetheless, you’ll still need to produce high-quality blog posts and articles on a regular basis to build credibility and visibility, with 91% of B2B marketers using content marketing and 84% using it to spread brand awareness.

How do you keep up? One good answer is crowdsourcing.

As a B2B marketer, you can leverage your online relationships to have content produced for you, whether it’s user-generated content (UGC) produced by customers, or commentary from industry thought leaders. In one study, 70% of U.S. consumers noted that they trust brand recommendations from friends, above and beyond a company’s own content marketing, which means, at least some of your content should come from people similar to your readers.

By crowdsourcing, you’ll get content that’s relevant, targeted, and full of new insights. What’s more, you’ll gain fodder for your own creativity, as well as more free time to put inspiration to work in your marketing endeavors. Here, we’ll share some best practices for crowdsourcing your next blog post.

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When I first started editing pieces for HubSpot’s Marketing blog, I was really, really scared. 

I had spent the previous months as a full-time writer, soaking up as much feedback as I could to write the best pieces possible. Then, the tables were turned. Suddenly, I had to be the expert on what we should be publishing, how to fix incoming pieces, and how to give feedback to people who had decades more experience than I in marketing. 

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