I don’t know about you, but there are a number of really awful things I’d rather endure than sitting through a boring Powerpoint presentation.
Seriously, I’d rather eat burnt popcorn, go get my oil changed, or dare I say it, get a paper cut in between my fingers than suffer through a bad deck.
When you’re designing cover photos, graphics, and other social media assets, sometimes knowing the bare bones image dimensions isn’t enough. What if you wanted to place text or an arrow on your Facebook cover photo without it getting covered by the profile photo? And what about the shared link thumbnails on Facebook or in-stream photos on TwitterContinue Reading
Finding the perfect free stock photo … what a feeling!
It’s like finding a black pearl in an oyster, or like finding a golden Chachapoyan fertility idol in a booby-trapped Peruvian temple (hat tip, Indiana Jones).
Why is it so rare to find a free stock photo that’s the perfect fit for your blog post, email, or other piece of content?
Optimizing your web pages shouldn’t just be a task on your to-do list. It should be an overarching strategy — something you think about and test and tweak every single day.
Why? Because your website is how people get to know your brand, and having optimized web pages will make for a more engaging and delightful experience. Plus, you’ll see greater returns on the content you publish across your marketing channels.
Wouldn’t it be great if creating infographics was as simple as writing regular ol’ text-based blog posts? Unfortunately, the reality is that making visual content like this usually takes a lot more time, effort, and let’s face it — skill — than the written word. Usually.
But considering the popularity and effectiveness of visual content in marketing today, you can’t just afford to throw in the towel.
Now more than ever, businesses are focusing on creating delightful mobile website experiences.
After all, Google has been heavily favoring mobile-friendly websites since they updated their algorithm in April 2015 and again in March 2016. And that’s crucial, seeing as there have been more Google search queries on smartphones than on desktop computers and tablets for over a year now.
I think most of us can agree there are generic logos in the world that we easily forget, and then there are great logos that we’ll always be able to recognize (even without the brand’s name attached). But what is it about a logo that makes you recognize it? What is it about the design that can elicit a memory or even a specific emotion?
If you’re in the process of creating a logo for your company, you’re in a unique position to make a powerful impact on how consumers perceive your brand.
This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.
Are our digital lives blocking our ability to experience physical things? Can technology make us less or more human?
When it comes to building a strong brand, no matter what your industry, every company’s key to success starts with stellar content and equally stellar design. Whether you’re creating a website, infographic, print ad, email campaign, blog post, social media account, etc., there’s always a need for some degree of both parts.
Conventional wisdom may tell us that a picture is worth a thousand words, but let’s be honest — there are some really awful pictures out there (and some equally awful thousand-word stories). When the right words come together with the right picture, though, that’s magic.
Effective design isn’t always an easy process. A good design brief is just the start of it. It’s important to have a communications team and a design team that works well together.
Here at HubSpot, we’ve created several resources that can assist you during the website design or redesign process (like this Excel workbook, and this SEO guide). But we also recognize that even if you’re considering a website redesign, you might not be ready to get into the nitty gritty of the redesign process quite yet.
Maybe you’ve identified some issues with your site’s current design, but are still contemplating how you should correct those issues.
Data can be very powerful. If you can actually understand what it’s telling you, that is.
It’s not easy to get clear takeaways by looking at a slew of numbers and stats. You’ve got to have the data presented in a logical, easy-to-understand way.
Enter data visualization. The human brain processes visual information better than it processes text — so using charts, graphs, and design elements, data visualization can help you explain trends and stats much more easily.
The original purpose of a press page made sense — it housed general company information and timely news in a central location for consumers, clients, potential clients, the media, and other interested parties. The press page was created to answer such questions as:
Can you imagine what the very first website looked like? It was nothing like what we have today. No images. No CSS. No parallax design.
Though there’s much more we can do with web design today, it’s fun to take a look back at where we came from. In the infographic below, AmeriCommerce takes us through the exciting history of web design from 1990 to present.
