I’ve heard it before. You’ve heard it before. Heck, I’ve even said it before:
Marketing isn’t arts and crafts.
In today’s data-driven, closed-loop world where we track, measure, and analyze every little detail, the phrase above seems to make a lot of sense.
The following is an excerpt from 10 SEO Mistakes to Avoid During Your Next Website Redesign. To download the full guide, click here.
The glitz, the glam, the glorious design elements that make your website look like a million bucks.
The way you pair several fonts could make or break the success of your design. When done right, font pairings can help you capture your audience’s attention, get your readers to feel something, and reinforce your message. But when done wrong, it can clash, confuse your readers, and even look like a design mistake.
Hear that? It’s the winds of change. As summer comes to a close and the sun starts setting a little bit sooner, many of you are taking a look at your website and thinking about how you can get more visitors and more leads out of your existing assets.
They say the best things often come in small packages. Think about it: jewelry, Snapchats, books, the keys to a brand new car … all of these things support this notion.
And with our attention spans shrinking below that of a goldfish, it should come as no surprise that we’re beginning to crave more focused content at a smaller scale, too.
This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders.
Have you ever wondered when you should use a JPG instead of a PNG? Or maybe you are just trying to figure out which program opens an INDD?
For even the most seasoned marketer, website design can be both really exciting (so many possibilities!) and totally daunting (so many possibilities …).
The final product is a combination of many, many little details: What should the color scheme be?
We’ve all been there. You spent countless hours conducting ironclad research for your latest infographic. You tangled with a designer over the minutest details. You struck the perfect balance between education and promotion in the finished image. You even squeezed the file into CMS-friendly dimensions, whipped up an embed code, and
Images are crucial to making your marketing stand out, especially on Twitter. Ever since Twitter made photos automatically display in-stream, they’ve been helping marketers get even more results out of the 140-character social network — in fact, an A/B test we ran found that tweets with images get 55% more leads.
Design isn’t something that every marketer feels comfortable doing, but the reality is every one of us will need to design something at some point in our careers. Whether it’s a website, some sales collateral, or an ebook, there will be some design expertise required to finish the project.
Think about all the times you’ve signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you’ve even taken a class on General Assembly.
Each one of these signups is likely a result of an effective call-to-action.
And it’s really important to guide your visitors through the buying journey using strategic calls-to-action (CTAs).
It takes a lot to get me to stop and stare, but the Google homepage always grabs my attention with their daily doodle. The designs are amazing, they’re interactive, they’re often timely, and some are even shareable.
