SEO is the practice of improving the visibility of your website in search engine organic results by optimizing your pages with keyword phrases that people are likely to look for.
When you search for anything in
According to HubSpot’s social media team, the video-based social app TikTok is “leaking” with brand opportunities.
The one-year-old platform, which allows users to make short, looping videos with special effects and musical overlays, is booming with more than …
You might look at other businesses in your industry and wonder how they manage to have such strong brand recognition. How do they sell so much more than you do? Do they have big marketing budgets (whereas yours is tiny)?
In 2019, at least 80% of time spent online will involve either watching or sharing a video. Eighty percent. Put another way, eight out of every ten people you see on the subway, in the gym, or waiting for a
Let’s be honest – chances are that what your small business offers to its clients is not very much different from what is provided by dozens, probably hundreds of other companies (the number depends on what kind of business you
In video marketing, choosing the right soundtrack can be the difference between a video that grips your audience from start to finish and one that they can barely get halfway through.
Play a fitting soundtrack or jingle in your video,
“We’ve lost our way.”
I’ve heard this from clients countless times. And it’s no wonder people are saying this: today’s businesses have to evolve very quickly because employees rarely stay in one job for their whole careers and technology is …
If a client so much as sneezes an idea in my direction, I’ll have a fully fleshed out strategy in under an hour.
You know how all the productivity gurus describe “being in flow”? That’s kind of what happens. My …
“Ladder — a growth hacking company” had a nice ring to it when I started my company a few years ago.
As one of the few agencies in the industry using data-driven methods to launch and scale companies, I thought
Let’s say you’ve come to the difficult realization that quite frankly your brand — if you can even call it that — is all over the place. Or perhaps worse, you have a defined brand, but you’re noticing that it …
In marketing, it seems like the word “brand” is used a lot — the leading brand, off-brand, personal brand … you get the picture.
But there’s often confusion around its meaning in business. What does it entail? Do I need …
Economic disruptions produced by the ongoing technological revolution, rising uncertainty in global markets, and crises of complexity generated by social media all make this an exceptionally challenging time for organizations seeking to create or refine their brand identities.
Explored in …
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The beauty industry was built by women and men from modest backgrounds. They were door-to-door sales people, wig makers, and chemists …
