1. Search Engine Optimization SEO is the practice of improving the visibility of your website in search engine organic results by optimizing your pages with keyword phrases that people are likely to look for. When you search for anything in google, did you look at the second and third pages? Everyone finds what they want […]Continue Reading
According to HubSpot’s social media team, the video-based social app TikTok is “leaking” with brand opportunities. The one-year-old platform, which allows users to make short, looping videos with special effects and musical overlays, is booming with more than 500 million monthly active users — most of them young= adults. WhileContinue Reading
You might look at other businesses in your industry and wonder how they manage to have such strong brand recognition. How do they sell so much more than you do? Do they have big marketing budgets (whereas yours is tiny)? The fact is: building and maintaining strong brand visibility isContinue Reading
In 2019, at least 80% of time spent online will involve either watching or sharing a video. Eighty percent. Put another way, eight out of every ten people you see on the subway, in the gym, or waiting for a table at a restaurant on their phones could be inContinue Reading
Let’s be honest – chances are that what your small business offers to its clients is not very much different from what is provided by dozens, probably hundreds of other companies (the number depends on what kind of business you run and whether it operates primarily locally or online). UnlessContinue Reading
In video marketing, choosing the right soundtrack can be the difference between a video that grips your audience from start to finish and one that they can barely get halfway through. Play a fitting soundtrack or jingle in your video, and you can grab your audience’s attention and evoke theContinue Reading
“We’ve lost our way.” I’ve heard this from clients countless times. And it’s no wonder people are saying this: today’s businesses have to evolve very quickly because employees rarely stay in one job for their whole careers and technology is growing so fast that it’s a constant battle to keepContinue Reading
If a client so much as sneezes an idea in my direction, I’ll have a fully fleshed out strategy in under an hour. You know how all the productivity gurus describe “being in flow”? That’s kind of what happens. My brain starts overflowing with answers. “Oh! You need to doContinue Reading
“Ladder — a growth hacking company” had a nice ring to it when I started my company a few years ago. As one of the few agencies in the industry using data-driven methods to launch and scale companies, I thought associating our brand with “growth hacking” would make us seemContinue Reading
Let’s say you’ve come to the difficult realization that quite frankly your brand — if you can even call it that — is all over the place. Or perhaps worse, you have a defined brand, but you’re noticing that it just doesn’t seem to mesh with who you really areContinue Reading
Powered by WPeMaticoContinue Reading
In marketing, it seems like the word “brand” is used a lot — the leading brand, off-brand, personal brand … you get the picture. But there’s often confusion around its meaning in business. What does it entail? Do I need to hire an expert? Branding is expensive, right? To that very lastContinue Reading
Economic disruptions produced by the ongoing technological revolution, rising uncertainty in global markets, and crises of complexity generated by social media all make this an exceptionally challenging time for organizations seeking to create or refine their brand identities. Explored in what follows are critical issues to address in assembling aContinue Reading
This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.
The beauty industry was built by women and men from modest backgrounds. They were door-to-door sales people, wig makers, and chemists who grew their empires during a period of changing attitudes on beauty and women’s role in public.
