Content Marketing (Page 8)

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Social proof is essential to any marketing strategy. User-generated content (UGC) in the form of customer reviews and pictures addresses the ecommerce pain point of uncertainty that affects shoppers and store owners alike, while providing social proof. 

Shoppers sometimes hesitate to buy online because it can be difficult to gauge information about the fit and quality of items without seeing them in person. Conversely, ecommerce store owners are challenged to build trust with site visitors and communicate the sense and feeling of tangible products through the barrier of a digital screen.

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Whether you’re a seasoned content marketing connoisseur or you’re just getting your content marketing sea legs, it’s never a bad idea to review the basics.

From doing keyword research, to guest blogging, to sharing content across different social platforms, there are a lot of different levers content marketers can pull. In their new infographic, “A to Z of Content Marketing: A 40 Point Content Marketing Checklist,” the team at PageTraffic helps us understand all of the different content marketing tactics and channels available.

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Email marketing has come a long way in just the past few years. But with all the fancy new functionality brands are utilizing, you know what’s kind of funny? A well-written, plain-text email can perform just as well (if not better) than a highly designed email with tons of bells and whistles.

In fact, no matter how fancy your marketing emails look, if they’re devoid of well-written content, your subscribers will stop opening — and start deleting — your messages. 

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For many marketers, video is one of the most illusive content formats. Yes, we know video exists, and some of us have even dabbled in producing videos for our companies before. But when it comes to proving the value of video marketing, there definitely seems to be a knowledge gap.

Can putting a video on a landing page help increase that page’s conversion rate?

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Marketers need to keep their pipeline full of the most relevant and cutting-edge content that will effectively speak to their audience and convert them into qualified leads. The problem; however, is that curating that content takes a lot of time — and if you’re manually searching the web for new ideas, it’s likely that you’re missing some impactful gems.

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What do the White House, Sports Illustrated, and my cousin Jimmy all have in common?

They all publish content on Medium.

For the White House, that content includes State of the Union addresses and policy announcements. Sports Illustrated, meanwhile, manages a sports news publication called The Cauldron.

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“I’m sick of this.” “I hate this.” “Not again.” “Can’t stand it!” “I’m gonna quit.”

If you’ve ever thought — or said — those things about writing, you’re not alone. I’ve experienced those thoughts. As someone who writes a lot, I get it.

After a while, you get sick and tired of writing.

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Ever find yourself struggling with writer’s block? Honestly, who hasn’t? You spend precious time worrying about headlines, topics, and what length might appeal to you audience. You stress over engagement, lead generation, and social promotion. It’s frustrating. 

Good news: We’ve got something to help you out.

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Founded in 2012 by Twitter co-founder Evan Williams, Medium is quickly becoming one of the world’s most popular websites. According to Alexa, Medium.com has risen nearly 100 spots in the past three months alone to become the world’s 372nd most-visited site. (If you’re not impressed, remember that there are more than 1 billion websites currently in existence).

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When you’re an email marketer, your to-do list often looks like this: Generate opt-in leads, segment your lists, set up lead nurturing workflows, draft clear and concise email copy, check your emails for deliverability, optimize for plain text and HTML, and so on. 

Geez … isn’t there any fun in email marketing anymore?

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You’ve probably heard of a “growth hacker” — someone who uses creativity, analytical thinking, and social metrics to help their products or services gain exposure. The methods behind growth hacking are a little bit scrappy, and they’re totally focused on end results.

So what’s a content growth hacker, then?

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Every time I write, my goal is to write easy-to-read sentences.

I never want my audience to stumble or slow down or start a sentence over. That’s why, whenever possible, I use simple words instead of jargon, periods instead of semicolons, and active voice instead of passive voice. Most importantly, though, that’s why I strive to write concisely.

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For most businesses, generating leads is the ultimate benefit of creating and maintaining a social media presence.

But first things first: In order to make social media an effective lead generation machine, you first need to generate a following. This means fans and followers on Facebook, Twitter, LinkedIn, Instagram, and your other social media accounts.

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