Generate more traffic, more leads, more customers. That’s always been the purpose of marketing and sales.
But while the goal remains the same, the audience — and their preferences and behaviors — has not. People don’t want to just read …
When we say “virtual conference,” we don’t just mean webinars. We mean interactive, live panels and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.”
Virtual conferences have become a more popular …
When Dharmesh Shah and I started HubSpot 10 years ago, we had a clear goal: We wanted to make it easier for marketers to adapt to a changing world. Inbound marketing was the vehicle, and our mission was to bring …
A great business pitch is among the first of many hurdles an entrepreneur must jump to get their company off the ground.
While it’s not necessarily an indicator of future success, it’s a critical moment for any business. A great …
This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.
Voicemail is an essential tool for salespeople. Reaching a prospect on your first call attempt is never a guarantee, so salespeople spend hours practicing …
This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.
“Just checking in” emails are the worst. If you’re sending an email, it’s obvious that you’re checking in. You don’t need to say …
Sometimes, it’s really tempting to cut corners.
It’s the end of the month. You’ve got an aggressive goal to hit. Will anyone really be that mad if you buy that list or make a couple cold calls? You promise — it’s …
As a marketer, you work hard every day to generate, qualify, and deliver leads to your sales team. You can’t afford to let your leads flounder after you hand them off.
Unfortunately, thanks to today’s hypercompetitive sales landscape, prospects are …
I’ve got a pretty big thing for phone calls. (I bet your sales reps do too.)
Why? Often times, it takes a lot of interest to get someone on the phone. In fact, inbound phone calls are 10-15X more …
This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.
As marketers, it’s our job to be convincing … but that doesn’t mean it’s easy. In fact, persuading someone to complete a …
Talking on the phone, especially with people you don’t know, can be pretty intimidating.
I have the utmost respect for my friends in Sales, Support, and other departments who spend most of their days talking on the phone — usually with complete …
This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.
…The sales comp plan is one of the most underutilized tools in a CEO’s tool chest.”
– Mark Roberge, Chief Revenue Officer
This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.
Sales can be a bit like detective work at times. It would be nice if you could take everything your prospects said at …
A company won’t survive if it doesn’t meet its revenue goals. That’s why revenue isn’t just the sales team’s problem — it’s every department’s problem. An effective marketing team will set up the sales team for success by generating valuable leads …
