Generate more traffic, more leads, more customers. That’s always been the purpose of marketing and sales. But while the goal remains the same, the audience — and their preferences and behaviors — has not. People don’t want to just read content anymore. They want immersive video experiences. When it’s timeContinue Reading
When we say “virtual conference,” we don’t just mean webinars. We mean interactive, live panels and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.” Virtual conferences have become a more popular medium to develop and reach large audiences. From marketing toContinue Reading
When Dharmesh Shah and I started HubSpot 10 years ago, we had a clear goal: We wanted to make it easier for marketers to adapt to a changing world. Inbound marketing was the vehicle, and our mission was to bring all the tools you need to attract, convert, and close new customers together in one place.
But here’s the thing — change is constant when it comes to people.
A great business pitch is among the first of many hurdles an entrepreneur must jump to get their company off the ground.
While it’s not necessarily an indicator of future success, it’s a critical moment for any business. A great pitch can bring valuable partnerships to the table — partnerships that come with even more valuable financial incentives.
This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.
Voicemail is an essential tool for salespeople. Reaching a prospect on your first call attempt is never a guarantee, so salespeople spend hours practicing and perfecting a compelling voicemail template that will hook buyers’ attention and get them to call back.
This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.
“Just checking in” emails are the worst. If you’re sending an email, it’s obvious that you’re checking in. You don’t need to say it again.
Sometimes, it’s really tempting to cut corners.
It’s the end of the month. You’ve got an aggressive goal to hit. Will anyone really be that mad if you buy that list or make a couple cold calls? You promise — it’s just this once.
But we all know how easy it is for that excuse to fall by the wayside.
As a marketer, you work hard every day to generate, qualify, and deliver leads to your sales team. You can’t afford to let your leads flounder after you hand them off.
Unfortunately, thanks to today’s hypercompetitive sales landscape, prospects are inundated with more information and content than ever. In other words, your dry, jargon-filled deck isn’t going to cut it anymore.
I’ve got a pretty big thing for phone calls. (I bet your sales reps do too.)
Why? Often times, it takes a lot of interest to get someone on the phone. In fact, inbound phone calls are 10-15X more likely to convert than website leads, according to Conversion Scientist.
The trouble is that many marketers don’t know where to start when it comes to driving more inbound phone calls to their business.
This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.
As marketers, it’s our job to be convincing … but that doesn’t mean it’s easy. In fact, persuading someone to complete a certain action requires a lot of careful consideration.
Talking on the phone, especially with people you don’t know, can be pretty intimidating.
I have the utmost respect for my friends in Sales, Support, and other departments who spend most of their days talking on the phone — usually with complete strangers. How do they set a positive tone and earn respect using only their voice? And how do they do it without being awkward or making the other party uncomfortable?
This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.
The sales comp plan is one of the most underutilized tools in a CEO’s tool chest.”
– Mark Roberge, Chief Revenue Officer of HubSpot’s Inbound Sales Division [Click to Tweet]
This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.
Sales can be a bit like detective work at times. It would be nice if you could take everything your prospects said at face value. But, as any sharp salesperson knows, buyers aren’t always forthcoming or totally honest about what they’re really thinking.
A company won’t survive if it doesn’t meet its revenue goals. That’s why revenue isn’t just the sales team’s problem — it’s every department’s problem. An effective marketing team will set up the sales team for success by generating valuable leads and nurturing them until they’re ready to be passed to sales reps.
But the partnership doesn’t end there.
