More than 1.1 billion people use Google search each month to make 114 billion searches. According to comScore, Google holds 67.6% of the U.S. search engine market share. This means that marketers looking to rank highly in organic search have to worry a great deal about what Google is looking for.
Live-tweeting is kind of like note-taking, only it’s online, collective, and interactive. When you hear a great quote from a speaker, or “tweetable takeaway” (as in, a key takeaway that can be abbreviated to less than 140 characters), all you have to do is type it up in a tweet and ship it out to the world. Your followers will see the tweet, and so will
I’m a big fan of snacking. I get full really quickly, so I tend to eat smaller main meals and then have a little something here or there throughout the day. A lot of this mid-morning and mid-afternoon snacking happens at my desk: Celery sticks (crunch), apples (nosh), banana chips (rustle, crack, crack).
Running experiments on your website, such as testing the copy of a headline or trying out a new color for your call-to-action buttons, is crucial to your online demand generation. These tests help you get definitive answers on what works and what doesn’t. But experimental design can seem over-complicated, overwhelming, and time-consuming.
Years ago, I would have been shocked to receive an email that said “Hello Rachel,” but today it would shock me to see an email that didn’t greet me by my first name and feature content tailored to my individual interests.
But with all the information we marketers know about our contacts … it’s very possible that we can over-personalize emails.
Clicks let you know that you’re progressing in your relationships with leads, prospects, and customers. Someone searches for something related to your industry and happens upon a blog post you wrote. Click. They get to your post, like what they see, and want to get more of it in their inbox. Click. You send them an email with your latest blog post. Click.
So the first thing you’ll need for a faster website is a CDN.
You know what a CDN is right?
Right! Of course! Why wouldn’t I know what it means? It’s only a three-letter acronym in a sea of three letter acronyms that all relate somehow to the inner-workings of my business.
So, you’ve been wooed and won over by an agency. The agency has an enviable creative team. Its execution is flawless. And you generally like the people it employs.
Everything in the sales process points to the fact that your marketing budget is in the right hands … but you’ve been down this road before.
We use presentations every single day to tell stories, pitch ideas, share data, and even connect with our audience. But, there’s a small problem: 32% of people have fallen asleep during a PowerPoint presentation.
And that’s not really that surprising.
Every brand on Facebook is on Facebook for one reason — to (eventually) get more business. But getting more business from Facebook means different things to different types of businesses. Different brands will have different objectives, such as driving in-store sales, increasing online sales, launching a new product, building awareness, or promoting a mobile app.
Regardless of the objective, there are a few steps that happen before Facebook fans can turn into real business. You have to first build an audience on Facebook, then drive inbound traffic to your website, then turn that traffic into qualified leads, and then nurture those leads into customers.
This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders.
Today’s winning brands aren’t playing it safe. They never say “that’s how we’ve always done it,” and they know their brands are more than just a sleek logo or a cool website.
Twitter isn’t just for getting followers, retweets, and replies — it’s also a valuable marketing channel for generating qualified leads. But when you’re trying to generate leads on Twitter, your tweets have to be a little different than normal. With a few tweaks, your tweets can be transformed into lead generation machines — you just have to know what those little tweaks are.
.jpg?t=1405480709757)
Lifetime Value (LTV) is one of those metrics that keeps your CEO up a night. It’s the estimated revenue that a customer will generate during the entire span of their relationship with your company. It takes into account not only the initial purchase, but also how much a customer is likely to spend in the future as they purchase more products and services from you.
So, another month has come and gone. At HubSpot, that means a lot of new content has been created and published.
As content creators know all too well, not all of the content you publish will be wildly successful. In June, we saw another month of content — some pieces performed very well with our audience and some didn’t.
