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Social media is no longer an optional marketing channel — it’s a necessary one. But that doesn’t mean results are a given. When it comes to social media, you’ll either have a lot of success interacting with your customers, or you’ll see little results — and that depends on theContinue Reading
Instagram has become the favorite social network of many — and not just for teens and Millennials. In fact, according to the Pew Research Center, 35% of online adults use Instagram — up 3% from 2016. Compare that, for example, to 24% on Twitter. Plus, folks don’t just use InstagramContinue Reading
When the housing market crashed in 2008, my Dad lost $40,000 of his pension fund and his salary froze for two years. I never knew what caused my Dad’s financial stagnation or even the Great Recession, mostly because I was 13 at the time. But after I read The BigContinue Reading
As both an employee and small business owner, I adore G Suite. I’d consider it one of the best tools I have at my disposal, mainly because it’s so easy to use and incredibly multi-functional. Whether I’m collaborating with my editor on a new HubSpot blog piece, scheduling time toContinue Reading
Cached pages is an undeniably useful tool when you come across a web page that is performing poorly, or temporarily down for some reason. At its most basic, Google crawls web pages and then makes raw HTML copies of them — a cached page. This can enable you to viewContinue Reading
With all the algorithm updates, changing content preferences, and memes sprouting up on social media, it can be more challenging to adapt your marketing strategy to the channel than it was acclimating to the awkwardness of puberty. Despite its perpetual evolution, though, social media will always have one constant —Continue Reading
Whether you’ve recently been promoted to a leadership position, or you’ve been leading your team for years, it can often seem tricky to discern what being a “good” leader actually means. When you’re trying to determine the components of a successful leader, it’s easy to fall-back on certain terms weContinue Reading
When starting an email newsletter, you’re juggling a lot of balls in the air at once. You have to worry about proofreading the copy, creating compelling calls-to-action, designing the email to work for multiple inboxes and devices, avoiding any spam triggers, and brainstorming clickable subject lines — all while stayingContinue Reading
Finding stylish fonts for your design projects can be a major time sink — especially when you have to wade through seemingly endless pages of typefaces that don’t suit the vision you have in your head. Finding a free font can be even more of a hassle. So what’s aContinue Reading
Twitter, a social networking site launched in 2006, is undoubtedly one of the most popular social media platforms available today, with 100 million daily active users and 500 million tweets sent daily. Twitter can be used to receive news, follow high-profile celebrities, or stay in-touch with old high school friends.Continue Reading
How advocating social consciousness freaks people out!! Two weeks ago, people were tweeting pictures of razors submerged at the bottom of their toilet bowls. No, this wasn’t a wacky teen challenge to make your dad late for work. It was a protest against Gillette’s latest advertisement — one that confrontsContinue Reading
Companies today are grappling with how to best market to consumers on various social networks. How can they better identify the types of content that will perform the best on each network? To answer that question (and better inform HubSpot’s own social strategy), HubSpot Research and the University of VirginiaContinue Reading
Bitcoin celebrates its tenth birthday on January 9, 2019. The first official purchase made with bitcoins was of two pizzas in Jacksonville, Florida — sold for 10,000 BTC. Today, that amount is worth about $33.7 million — and Bitcoin owners are purchasing a lot more than pizza. Crazy, right? BitcoinContinue Reading
Every January, the Consumer Electronics Association hosts the annual (and potentially largest) Consumer Electronics Show (CES) in Las Vegas, Nevada — where events often begin with a projection of the top tech trends to come that year. At the start of 2018, it was predicted that a handful of trendsContinue Reading
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