Keyword Research Choosing the right keywords should be a top priority to start your company off in the right direction. Make your selection based on logic and common sense. “What would my clients be typing into Google to find my services?” Take your answer and make it more specific toContinue Reading
Cached pages is an undeniably useful tool when you come across a web page that is performing poorly, or temporarily down for some reason. At its most basic, Google crawls web pages and then makes raw HTML copies of them — a cached page. This can enable you to viewContinue Reading
With all the algorithm updates, changing content preferences, and memes sprouting up on social media, it can be more challenging to adapt your marketing strategy to the channel than it was acclimating to the awkwardness of puberty. Despite its perpetual evolution, though, social media will always have one constant —Continue Reading
In today’s world, people will hardly come across a lack of choice in any area of life, and the same can be said for your prospective customers. If they are looking to spend their money on a product, service, or a solution, they will have a tough time making aContinue Reading
Whether you’ve recently been promoted to a leadership position, or you’ve been leading your team for years, it can often seem tricky to discern what being a “good” leader actually means. When you’re trying to determine the components of a successful leader, it’s easy to fall-back on certain terms weContinue Reading
In 2019, at least 80% of time spent online will involve either watching or sharing a video. Eighty percent. Put another way, eight out of every ten people you see on the subway, in the gym, or waiting for a table at a restaurant on their phones could be inContinue Reading
When starting an email newsletter, you’re juggling a lot of balls in the air at once. You have to worry about proofreading the copy, creating compelling calls-to-action, designing the email to work for multiple inboxes and devices, avoiding any spam triggers, and brainstorming clickable subject lines — all while stayingContinue Reading
Finding stylish fonts for your design projects can be a major time sink — especially when you have to wade through seemingly endless pages of typefaces that don’t suit the vision you have in your head. Finding a free font can be even more of a hassle. So what’s aContinue Reading
Service with a smile may not work in the eCommerce world, but providing a positive customer experience is still essential. Customer experience is a term used to categorize and describe the experience a customer receives while interacting with a business’s marketing and sales messages. Ideally, these interactions will make upContinue Reading
Twitter, a social networking site launched in 2006, is undoubtedly one of the most popular social media platforms available today, with 100 million daily active users and 500 million tweets sent daily. Twitter can be used to receive news, follow high-profile celebrities, or stay in-touch with old high school friends.Continue Reading
How advocating social consciousness freaks people out!! Two weeks ago, people were tweeting pictures of razors submerged at the bottom of their toilet bowls. No, this wasn’t a wacky teen challenge to make your dad late for work. It was a protest against Gillette’s latest advertisement — one that confrontsContinue Reading
How to Do Market Research: A 6-Step Guide. Today’s buyers hold all of the power when making a purchasing decision. You’re also likely aware that they’re doing some of their research online.Continue Reading
Companies today are grappling with how to best market to consumers on various social networks. How can they better identify the types of content that will perform the best on each network? To answer that question (and better inform HubSpot’s own social strategy), HubSpot Research and the University of VirginiaContinue Reading
Let’s be honest – chances are that what your small business offers to its clients is not very much different from what is provided by dozens, probably hundreds of other companies (the number depends on what kind of business you run and whether it operates primarily locally or online). UnlessContinue Reading