Did you know an Instagram post with at least one hashtag averages 12.6% more engagement than a post with no hashtags? Hashtags are powerful. They can help your posts reach a target audience, attract followers in your niche, increase engagement, and develop a more positive and recognizable brand image. Here’sContinue Reading
n other words, the investment in building better automation in a way that helps everyone grow — which includes having a stake in the early education and training to fill the roles it create — doesn’t have to be a foreboding one.Continue Reading
For all of the greatness that the internet affords — cute animal videos, GIFs, and interesting blogs — one of its biggest downsides is how distracting it can be. How many times have you sat down to work and been pulled into a pit of procrastination? Perhaps you get absorbedContinue Reading
When Karla Cook, the current Editor of HubSpot’s Marketing Blog, first joined the team as a staff writer in July 2016, she realized she had more in common with most of her new teammates than she originally thought. As a rhetoric major at Bates College, a liberal arts school inContinue Reading
In 1898, Elias St. Elmo Lewis, an eventual inductee of the Advertising Hall of Fame, anonymously wrote a column about three advertising principles he found useful throughout his career in a printing magazine called The Inland Printer, one of the most influential American magazines of the 19th century. In hisContinue Reading
Every once in a while, I’ll meet people who at once give me hope for the future and make me wonder what the heck I’ve done with my life. (I mean that, of course, in the most positive way possible.) Yesterday, I had a the privilege of meeting two suchContinue Reading
Bayer greedily bought and swallowed the ‘poison pill’ of Monsanto without considering its true liability. Fifty-seven billion Euros of market cap down the drain later, now their headache is taking on epic proportions… There was serious doubt among the people involved about whether San Francisco Superior Court Judge Suzanne Ramos BolanosContinue Reading
When making a phone call, if you dial the numbers right, it works. Children who have never used a phone often have trouble making it work right for a while, just as we can have trouble making the laws of success work to achieve our goals. It takes practice! WhenContinue Reading
In 2011, there were 150 marketing technology companies scrambling to convince the business world that digital was the future of marketing. Today, that number has exploded to nearly 7,000 companies. And they’re all battling each other to win a spot in the technology stack of almost every business in theContinue Reading
Nothing summons the old imposter syndrome monster quite like the moments before a big project launch. All at once, you begin to question every decision you’ve made along the way — from the name of the project down to the comma placements. For me, these nervous feelings are still fresh.Continue Reading
My name is Amanda, and I’m addicted to Instagram. Hi, Amanda. The thing is, I have an issue with Likes. As is the case with many other Instagram users, I get a small sense of glee when people Like my posts. But jealousy eventually started creeping in. “Why does thisContinue Reading
Content marketing has seen a lot of changes during the past few years. Many of these changes can be attributed to the rapidly evolving search landscape, as well as a huge shift in the way people are actually discovering content. New, more sophisticated search algorithms, changes in the way peopleContinue Reading
Every month, there are over two billion active users on Facebook, one billion on Instagram, and 365 million on Twitter worldwide. In the U.S. alone, 77% of the population has a social media account of some kind. Whether it’s to chat with friends, stay connected to people across the globe,Continue Reading
Is having a great product the only requirement to run a successful business? For most companies, the answer is no. Why you ask? Well usually generating sales requires potential customers to understand that a product exists, how it works / what it does and why this product is better thanContinue Reading