I’m guessing I read 500 headlines each day. I might skim 50 or so articles. And I go top to bottom on 5 or more. You?
Maybe we’re in the same boat. We know all too well marketing changes at the speed of screen flicker. So we’re scouring blogs and any other content we can get our retinas on, hoping to stay tuned into what’s up in digital.
If you’re a marketer, you are no doubt wondering where the best place to find potential leads and customers is. After figuring out which channels drive the most results for your company, it’s much easier for you to prioritize your team’s activities.
You should always look in your own analytics
Lead nurturing is a critical part of a marketer’s job, especially in the B2B space. Forrester suggested that a B2B buyer’s journey could be anywhere from 65-90% complete by the time he or she contacts the vendor to move forward with a sale. This reality of a modern buyer’s behavior has added a layer of complexity to both the strategy and technology we use to guide leads through the sales funnel.
Reading this headline, you might be thinking, “What is demand gen, and what does it have to do with what I’ve spent the last few years doing with my marketing strategy?”
Don’t worry. Your instincts are dead-on. The marketing world is jam-packed with jargon, and yes, demand gen is yet another term to know.
If you’ve ever planned an email marketing campaign, you might have wanted to pull your hair out at least once or twice.
Maybe you didn’t have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck.
If you know me at all, you know that I do a lot of writing. A lot.
I write content that is published widely on industry publications, because I consider it to be extremely important both personally and professionally. Content writing isn’t just something that I do on the side.
In his new book, The Marketing Performance Blueprint, HubSpot partner Paul Roetzer, shares a story from Anita Newton, Vice President of Corporate Marketing at Adknowledge. A few years ago, despite being a top-tier marketer in her mid-30s with an MBA and leadership experience at P&G, she was “a fossil” on account of her inability to
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Face-to-face vs. phones. Business trips vs. sales floors. Your gut feeling vs. your CRM. If you’re leading a sales organization that leans toward the former, it might be time to work on building a modern sales culture.
s your hand raised? Mine is, too. I check out our traffic every day, sometimes multiple times a day. Most of the time, it’s great to be so in-the-weeds — if I notice a sudden dip, I can quickly react.Continue Reading
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Email is one of the oldest online tools that most marketers still rely on today. Since marketers have been using email for so long, there is a ton of information out there that suggests the best and worst ways to optimize your email marketing — but not all of the advice is true.
Did you ever stop to think about how much of your personal information is out there on the web? Even if you’ve put your Facebook privacy settings up to the highest level, there’s a lot that people can find out about you on the web.
You probably already know that Google tracks
Has anybody — perhaps by a colleague or client — ever asked you what exactly “inbound marketing” means? Have you ever asked anyone that question?
Even though “inbound marketing” as a term has been around for nearly a decade
At some point in our lives, we have to just accept who we are. For me, I’ve had to come to terms that I actually love binge-watching terrible reality TV, I will always want applesauce on my mac n’ cheese (trust me, it’s delicious), and most importantly, I’m forgetful.
I forget names pretty much immediately after I
Ever feel like technology is mocking you?
Like algorithms are trying to ruin your relationships?
That personalization tokens know more about you than you know about yourself?
Me too. To make you feel a little less alone
